Media Outreach with Jeff Gamet - a podcast by Leo Dion, Principal CEO and Swift Developer at BrightDigit
from 2019-11-03T00:00
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Guest
- Jeff Gamet - Text Expander Evangelist
TextExpander - @textexpander- Twitter @jgamet
- Instagram @jgamet
Related Episodes
Sponsors
- Specialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch
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- Helping dev shops which lack experience with Apple platforms and Swift
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Importance of Reaching the Press
Clear messaging prevents uncertainty and ambiguity- Pay attention and communicate with users
- Get insight from the users by scheduling calls
Cater your messaging to your audience- Using PR Services (ex. PRLog) are helpful but personal relationships are important
Going to the Right Audience
- Based on the target device (Android vs iOS) and industry, pitch to right journalists
Talk to developers who have done apps in that space- Make sure the press release service aligns with your app
The Email - Important Components
What is it - Software, Hardware, etc...
What does it do - Email Client, Music Player, iPhone Case, etc...
Who is it for - for the iPhone, for the Apple Watch, for Windows PCs, etc...
Why should I care/What makes it special/What need does it fill- Email Client - AI based Spam Filter for Administrative Assistant
The Email - Subject Line Mistakes
- Ambiguous or Unclear Subject Line
- Being Too Clever
- Pretending Like You're Looping Back
- Timing is Important
- Keeping It Fresh
- When to Actually Follow-Up
How to build a Media Kit
High Resolution Screenshots - PNG or JPEG
Logos - SVG and PNG or JPEG
Product Information - PDF - not Microsoft Word
Reviewers Guide- Walkthrough Documentation
FAQ - Addresses questions the media will have
Required Files or Info - Example Files, Logins, etc...
Contact Info - email address, social media, home page
Videos optional - Youtube Link (for in-use) or GIF (for screenshots)
How Can Companies Integrate the Messaging Early On
- Think About the Messaging Early In the Development Process
- Think About How It's Presented As It's Developed
Mom Test - Rope In Friends and Family- Look at Other PR Pages such as TextExpander's
- Live Stream or Schedule Live Presentations Usage of the App
- Using the Press for Recruiting Beta Testing
Social Media
Instagram - @brightdigit
Patreon - empowerappshow
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Further episodes of Empower Apps
Further podcasts by Leo Dion, Principal CEO and Swift Developer at BrightDigit
Website of Leo Dion, Principal CEO and Swift Developer at BrightDigit