Podcasts by Endless Coffee Cup

Endless Coffee Cup

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO

Further podcasts by Matt Bailey

Podcast on the topic Marketing

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Endless Coffee Cup
Memes: The Perfect Brain Hack from 2022-04-05T17:11:49

Matt interviews Adjunct Instructor and PdD student Joshua Nieubuurt about his research into Internet Memes. His research paper, Internet Memes: Leaflet Propaganda of the Digital Age caught our att...

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Thinking of Starting a Business? Don't Wait! from 2022-03-22T15:54

Starting a business right now is not only a great idea, more people are doing it than ever before! Business Coach, Mary Czarnecki, joins Matt to talk about the changing face of entrepreneurship in ...

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Why Doesn't Anyone Talk About the Long Tail Anymore? from 2022-03-09T17:13:08

When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. I certainly did - I hated it, and...

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Turn the Tide on Programatic Ad Fraud with Analytics from 2022-02-22T15:33

Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions ...

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Creating Arabic Influencers from 2022-02-08T17:10

Creating Arabic Influencers Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's not the typic...

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Marketing's Meaningless Language Problem from 2022-01-26T16:15:40

Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational ...

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So You Want To Be an Entrepreneur? from 2022-01-12T18:30

Long-time agency owners Sue Grabowski and Matt Bailey have a conversation about the work they love. Having owned agencies for more than a decade, they've made mistakes and would change a lot of thi...

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Google Ads: Search and Display from 2021-12-09T13:35

Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's. Budgets, technology, ...

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Black Friday and Email Marketing: The Most Wonderful Time of the (Marketing) Year from 2021-11-16T14:00

Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach custo...

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Do You Have A Realistic Customer Journey? from 2021-10-22T05:05:39

What does it take to build a real-world customer journey?  After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and...

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The Rich Value of Multiculturalism from 2021-09-29T15:25

Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. In marketing, we can be very tone-deaf w...

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Why is SEO so Undervalued? from 2021-09-14T18:53:09

Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, comp...

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Privacy, Data Ownership,&Google Analytics from 2021-08-24T12:58:51

Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consume...

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Therapy for Marketers from 2021-08-10T14:39

Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers, we see a lot of similar issues in marketing departments across the sp...

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Google's Page Experience Algorithm Update from 2021-07-20T13:00

Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content. However, at the same time, Google discontinued AMP, in w...

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6 SEO Myths that Won't Go Away from 2021-07-07T15:21:25

T. Osinubi joins Matt to work through some of these myths, as they attempt to explain the reasoning behind them, and whey they don't work. They make a few attempts to consider why these myths might...

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Ancient Philosophy and Modern Marketing - What Can We Learn? from 2021-06-17T16:10:18

What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With...

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Influencer "Minor Leagues" - Celebrity Over Authority from 2021-06-01T14:00

Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how influencers are made up of the top tier of celebr...

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How to Ask Good Questions from 2021-05-18T13:49:02

Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.” Un...

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Trust and the Digital Economy from 2021-04-27T13:50:48

John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk about the reception of the book and the prevailing...

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Is Education Necessary for Digital Marketing? from 2021-04-13T14:29:12

Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation.  In hi...

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Google's "Smart Campaigns" Aren't So Smart from 2021-03-30T16:46

Matt and Ashley evaluate the beginner advertiser experience on Google Ads. Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” exp...

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Influence, Not Influencers from 2021-03-16T20:57:07

Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as i...

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How to Create Amazing Content on YouTube from 2021-03-02T15:15:49

Greg Jarboe joins Matt again to follow-up on their earlier conversation about YouTube’s Secret Sauce. In this episode, they dive into further aspects of creating great content, which is a simple fo...

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Email Isn't Going Anywhere! from 2021-02-16T21:07:36

Join us as Email expert Jeanne Jennings shares her email insights, practical advice for marketers, keys to grow your list and engage your customers. Email is “the rich old grandmother” as Jeanne ex...

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Exploring Our Primal Brain from 2021-02-02T17:48

Unleash Your Primal Brain Matt interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.”Tim Ash is one of the industry’s leading experts on conversion optimization. He has ...

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YouTube's Secret Sauce from 2021-01-19T15:57:43

YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create ...

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B2B Virtual Selling Skills Fall Short from 2021-01-05T15:43

In large part, B2B sellers have not developed virtual selling skills. A recent survey showed that the B2B virtual selling process is broken - but it is not because of the technology! Rather, when v...

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The Myth of Micro-Targeting from 2020-12-22T20:22

Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% incr...

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Online News, Clickbait, and Digital Literacy from 2020-12-08T06:00

Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into m...

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Free is Bad from 2020-11-24T15:59

Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News&Information all cost money, and they have to be paid for ...

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Marketing Lacks Empathy in a Pandemic from 2020-10-27T14:38

Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the s...

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How to Spot FAKE News from 2020-10-13T15:07

In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News. In a lively discussion, Nol...

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Searching for Keywords from 2020-09-28T14:27

Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And w...

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Is the Sales Funnel Dead? from 2020-09-02T16:40

Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? Is it it dying because sales and marketing can’t agree? Many marketers are not able to track leads beyond the hand-off...

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Decoding Google from 2020-08-13T16:03

Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any s...

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The Amazing World of Ad Fraud from 2020-07-02T16:49

My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is...

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The Need for Digital Literacy from 2020-06-10T13:33

Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake ne...

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How to Create Effective Online Learning Courses from 2020-04-09T15:06

Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning...

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Calculating the Return on Training from 2020-04-02T16:09

How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyo...

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Master Personal Presence Through Your Webcam from 2020-03-25T16:50

As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how w...

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Tap Into Neuromarketing from 2020-03-18T19:41

Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactio...

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Don't Go Chasing Algorithms from 2020-02-20T19:30

In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert.  Here’s the interesting part: There is nothing that anyone performing search engine optimization can...

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Defining Content Marketing from 2019-12-13T18:00

Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about...

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Investigating Influencer Marketing from 2019-09-05T14:53

Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influe...

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Business Planning from 2019-07-09T16:24

By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners pref...

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Straight Talk about Google Ads from 2019-04-23T19:10

Ashley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the ...

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Digital Accessibility Matters from 2019-04-09T14:07

Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for a...

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What are the Marketing Skills of the Future? from 2019-03-05T17:32

Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineat...

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Have SEO Best Practices Changed? from 2019-02-20T18:44

Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute wit...

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Make the Perfect Pitch from 2019-02-06T18:37

Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests. Matt belie...

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Find Your True Voice from 2019-01-15T19:13

Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Stewart talks about the power of speaking with “your true voice” and the confidence that it brings to you...

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Selling Social Media from 2018-09-20T19:10

Sue Grabowski joins Matt to discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and appr...

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A Digital Marketing Trainer's Playbook from 2018-08-02T18:03

Matt and audience favorite Mike Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they their behind-the-scenes stories as trainers. Get a f...

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Disrupting Sports from 2018-06-01T17:27

Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement and marketing. They discuss how the fan experience...

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High Fidelity from 2018-04-06T18:22:01

In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. How do we value music? Our value of music has changed as the medium of music has changed. ...

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Sensational Headlines from 2017-11-21T16:57:44

Matt and Ben read through the latest marketing headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to h...

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Profitable Testing from 2017-10-18T16:18

Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work th...

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Usable Websites from 2017-09-20T19:14

In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a pe...

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Usable Expectations from 2017-08-24T19:13

Sometimes the simplest of changes can increase your website's effectiveness. Matt Bailey interviews Kim Krause-Berg in the latest installment of his Endless Coffee Cup podcast. Kim is a recognized ...

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Marketing Sports from 2017-08-01T18:46

In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career. If you have ever been curio...

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Social Handshakes from 2017-05-18T18:48

Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason share about what makes a great Social Media Campaign. Matt and Jason both share about campaigns they’...

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Entrepreneurial Analysis from 2017-03-10T21:30

Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this ...

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2016 Holiday Marketing Round-Up from 2017-02-15T15:51

Holiday Marketing Trends After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channe...

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Training Programs from 2017-01-20T18:16

In this conversation, Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards, and core skills necessary for this industry. How does one go ...

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Marketing Standards from 2016-12-08T21:35

This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many years in the digital marketing industry, and our paths co...

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Measuring Usability from 2016-11-01T15:50

My brother Ben joins me again to talk about analytics, testing, and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experi...

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Targeted Analytics from 2016-10-11T17:19

In this episode, my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world's biggest bra...

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Just Rhetoric from 2016-10-04T17:18

So - What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is?  Sue joins me as we explore our rhetorical roots and sur...

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Communication Art from 2016-09-12T18:01

Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many miscommunications? We explore the scien...

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Scotland Tour from 2016-09-08T17:11

In this episode, Matt is on his "UK Speaking Tour.” One of the highlights of his time in the UK is meeting up with one of his best friends in the business, Brian Mathers.  Brian is one of the most ...

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Life Experience from 2016-08-30T15:15

Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience built a foundation to do many things in life, and not just a single care...

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Advertising Words from 2016-08-06T19:25

Words are central to this episode. How words are used, interpreted and abused. Words are powerful influencers and invite us to participate, or words can be repelling - pushing us away. Our discussi...

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Shiny Things from 2016-08-01T19:53

Shiny Things Headlines dominate the early part of the show, as we begin with a study that reveals that the majority of Fortune 500 marketers are looking for the next “silver bullet” market shifting...

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In-valuable Content? from 2016-07-19T17:32

The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this produced? Matt and S...

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Marketing Authenticity from 2016-07-11T19:46

What makes Marketing Authentic? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity.  Does Authenticity mean accurate? Trut...

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Sexy Data from 2016-06-30T19:19

Matt&Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas of client expectations and asking better questions about your target...

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