The Ultimate Marketing Engine with John Jantsch - a podcast by John Lee Dumas of EOFire

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine.

Top 3 Value Bombs:

1. The hourglass metaphor focuses much an attention when somebody becomes a customer, then creating them to a referrer machine.

2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners that will become referral machines.

3. The innovation is to teach other businesses to take the top 20% of clients and identify how to bring them to where they want to be as opposed to just providing service that has been agreed to.

Pre-order the book and sign up for FREE companion course of $99 value - Duct Tape Marketing Book

Sponsors:

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Trainual: Pre-order a free copy of The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You at Trainual.com/eofire!

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Further podcasts by John Lee Dumas of EOFire

Website of John Lee Dumas of EOFire