This AH-HA moment turned into a 12-billion dollar industry! Jon Benson shares all - a podcast by John Lee Dumas of EOFire

from 2015-07-02T07:30

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Jon is the creator of the video sales letter, which ushered in a new form of selling on the web. To date, his 3X Formula style of video sales letter has generated over 1 billion dollars in sales for hundreds of entrepreneurs and businesses. He now teaches his 3X Formula live in corporate settings, as well as through courses on the Internet.