Episode 5 - More Value for Your Customers - a podcast by Accenture

A track record of sustained success is no longer a reliable predictor of future growth or even survival. 52% of the companies that were included in the Fortune 500 in the year 2000 no longer exist. The days of traditional customer loyalty are a thing of the past and the roles are now reversed. Today, businesses must constantly adapt their products, services, sales, and marketing strategy in order to compete and remain relevant to the customer. Telstra and Accenture executives Andy Penn, Bronwyn van der Merwe and more share their thoughts on what organisations can do to remain a "Living Business".

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