Avoiding Ethical Pitfalls in Media Relations - a podcast by Mark McClennan, APR, Fellow PRSA

Michael Smart, a leading media relations trainer and coach discusses ethical pitfalls PR pros may face in media relations and shares practical advice on how to avoid them, including:
• Why you should always choose ethics over revenue
• Ethical challenges in media relations
• Why every PR pro needs a freedom fund

Further episodes of EthicalVoices

Further podcasts by Mark McClennan, APR, Fellow PRSA

Website of Mark McClennan, APR, Fellow PRSA