Ethical Issues of Promoting Vaporware - a podcast by Mark McClennan, APR, Fellow PRSA

Eric Berman, an innovative results-focused communications director discusses a number of important issues, including:

1) What should you do when you are asked to promote vaporware?

2) How can you practice ethical measurement?

3) Why you should always look at both sides of the data

Further episodes of EthicalVoices

Further podcasts by Mark McClennan, APR, Fellow PRSA

Website of Mark McClennan, APR, Fellow PRSA