Ethics, Communications and Business - a podcast by Mark McClennan, APR, Fellow PRSA

In a wide-ranging conversation, Fred Cook, the Chairman of Golin and the Director of the USC Center for Public Relations discusses a number of important issues, including:
• Why understanding communications is not enough for ethical PR pros
• Where there is a disconnect between CEOs and PR pros
• Thriving as the challenge of fake news increases
• The business impact of ethical lapses by agencies

Further episodes of EthicalVoices

Further podcasts by Mark McClennan, APR, Fellow PRSA

Website of Mark McClennan, APR, Fellow PRSA