How PR Pros Can Act Ethically When Managers and Competitors Overpromise - a podcast by Mark McClennan, APR, Fellow PRSA
from 2019-08-26T11:30
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Mike Neumeier, the CEO of Arketi Group, shares his insight on how PR pros can deal with ethics issues, including:
- What to do when a manager or competitor overpromises
- How and when to disclose
- Unexpected challenges with paid media
Further episodes of EthicalVoices
Further podcasts by Mark McClennan, APR, Fellow PRSA
Website of Mark McClennan, APR, Fellow PRSA