How to Conduct PR Research Ethically – Marcia DiStaso - a podcast by Mark McClennan, APR, Fellow PRSA

This week on Ethical Voices, Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including:

• How do we ethically ask questions in research?
• What to absolutely never, ever do when conducting research for a PR campaign
• Ethical challenges with AI in PR

Further episodes of EthicalVoices

Further podcasts by Mark McClennan, APR, Fellow PRSA

Website of Mark McClennan, APR, Fellow PRSA