It's Time to Stop PR's Addiction to Fake Newswire Metrics - a podcast by Mark McClennan, APR, Fellow PRSA

Adam Ritchie, the principal of Adam Ritchie Brand Direction, discusses a number of controversial ethical issues, including why it’s time to stop PR’s addiction to fake newswire metrics.

Other topics include:

• A lighting round of four ethical dilemmas he faced
• The insidious practice of double billing
• How Amazon is hurting public relations measurement

Further episodes of EthicalVoices

Further podcasts by Mark McClennan, APR, Fellow PRSA

Website of Mark McClennan, APR, Fellow PRSA