The Most Ethical PR Professionals Don't Just Fight Fires, They Prevent Them - a podcast by Mark McClennan, APR, Fellow PRSA

from 2019-12-09T12:30

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Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses:

1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis

2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt)

3) Why SCUBA diving is a great guide for change management

4) Common ethical mistakes with measurement – and why we need to stop confusing coverage with action

Further episodes of EthicalVoices