What To Do When a Competitor Intentionally Causes Panic – Rick Batyko - a podcast by Mark McClennan, APR, Fellow PRSA

Rick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including:

1) What to do when your competitor intentionally causes panic

2) How to effectively fight disinformation

3) What the PR industry needs to do next

Further episodes of EthicalVoices

Further podcasts by Mark McClennan, APR, Fellow PRSA

Website of Mark McClennan, APR, Fellow PRSA