What to do when PR Pros accidentally spread misinformation - a podcast by Mark McClennan, APR, Fellow PRSA

Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including:

1) Why corporations need to be careful they aren’t the oones spreading misinformation

2) Ethics of data analysis

3) Why PR pros need to change their definition of media

Further episodes of EthicalVoices

Further podcasts by Mark McClennan, APR, Fellow PRSA

Website of Mark McClennan, APR, Fellow PRSA