Why businesses need to stick to their purpose and avoid wokewashing - a podcast by Mark McClennan, APR, Fellow PRSA

Rebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers' collective focused on developing thoughtful, creative invoice, and voice-driven content for brands discusses:

1) A shotgun isn’t the answer. What to do when your competitor copies your language and claims

2) Why businesses need to stick to their purpose and avoid wokewashing

3) Fighting vanity metrics

Further episodes of EthicalVoices

Further podcasts by Mark McClennan, APR, Fellow PRSA

Website of Mark McClennan, APR, Fellow PRSA