001 The power of knowing your business'story - a podcast by Lyn Man

In this episode I ask the question ‘do you know the story you want your business to tell?’ and explore how knowing this helps you and you business so you can go beyond profit and lead by purpose and impact. 

During the episode we look at:

·         What makes up the story you want your business to tell

·         The importance of knowing its purpose, values, impact and vision

·         How a clear purpose supported centennial organisations

·         How knowing the story helps your business

 

Time stamps

0.42        Why start with the story?

2.16        The importance of purpose

5.20        Knowing your business’ values 

6.45        What is its impact

8.30        How the story provides direction

10.03     Centennial organisations

11.46     Creating loyal employees and customers

 

Mentioned in the episode

Etsy

Cook Ltd

Zappos

Blackrock

Biobean

Tesla

The All Blacks

Nasa

The Royal College of Arts

Further episodes of Every Business Counts

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Website of Lyn Man