223: Create Brand Names That Stick - a podcast by Kevin Craine

Episode 223 - Alexandra Watkins discusses her book Hello, My Name Is Awesome and how to create a great brand name. Getting your brand name wrong can have painful consequences; getting it right can have a magical effect. Explore specific techniques to brainstorm, validate and test your brand name to ensure better business success. Listen for three action items you can do today.

Host, Kevin Craine

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