Lies, Damned Lies, and Marketing - a podcast by Kevin Craine
from 2021-11-27T09:00
::
::
Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today.
Host, Kevin Craine
Further episodes of Everyday MBA
Further podcasts by Kevin Craine
Website of Kevin Craine