An Iconic Brand Gets Acquired with Brandon Mills - a podcast by Len May

Brandon Mills, the EVP of 4Front Ventures and Co-founder of Island Flower Cannabis.

As EVP of 4Front, Brandon oversees the company’s expansion in key markets like California, Illinois, Massachusetts, Michigan and Washington. He has implemented a low-cost CPG production and distribution strategy and is charged with building wholesale relationships at each of the company’s state-of-the-art facilities – including the 170,000 sq. ft. facility in Commerce, California, which is now what we believe to be the largest cannabis manufacturing facility in the world and has been referred to as a unicorn in cannabis manufacturing.
Before 4Front
Prior to joining 4Front, Brandon Mills co-founded Island Cannabis and served as president and chief operating officer of the Company. With his strong entrepreneurial and C-Suite background, Mills brings expertise in corporate strategy, operations, technology, product and data in both public and private operating environments.
Island >>> 4Front
After operating Island Cannabis for nearly seven years, Brandon and co-founder Ray Landgraf – now the president of operations for 4Front’s California operations – were looking to scale the Company’s operations. With more than 20 brands, 1800 products, and the vision, platform and team to execute strategy in key markets across the U.S., 4Front was a perfect fit. Island was ultimately acquired by 4Front in Q2 of 2022. Brandon’s experience with Island and other C-suite roles position 4Front for success as the cannabis market continues to mature and evolve.
Commerce Manufacturing Facility
4Front Ventures’ 170,000 sq. ft. manufacturing facility, located outside of the City of Los Angeles, is now what we believe to be the largest, most efficient processing facility in the world. Through the facility's fully automated machinery, it can produce approximately 100,000 edibles, 12,000 pre-rolls and 9,000 vape cartridges per shift – a level of scale no other manufacturer has been able to achieve. This allows brands to get in front of California consumers without a huge CAPEX bill hanging around their neck. 4Front also has a distribution partnership with Nabis, a fully-licensed cannabis wholesale platform with the largest portfolio of cannabis brands in the world, which supplies 100% of California’s dispensaries and delivery services.

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