EEC 292: AI Content Marketing without Risking Your Brand, with Alexander De Ridder - a podcast by Host Katrina Burrus PhD, MCC interviews leaders from the ICF International

Alexander is the Co-Founder, Visionary, CTO at INK, the world’s first AI-powered content optimization software. Alexander crafts magical tools for web marketing. He is a smart creative and a builder of amazing products. He loves to study the “how” and “why” humans and AI make decisions.

• How can one bootstrap and scale a business to investor funding-ready level?
• What are the dangers and potential risks of AI and the future of marketing for businesses?
• How can business owners craft content that will perform better on any platform, to scale their businesses faster in an increasingly competitive marketplace?
• How can a business effectively market and promote a product?
• What are the challenges and opportunities in the current marketing landscape?

Alexander De Ridder

Alexander is the Co-Founder, Visionary, CTO at INK, the world’s first AI-powered content optimization software. Alexander crafts magical tools for web marketing. He is a smart creative and a builder of amazing products. He loves to study the “how” and “why” humans and AI make decisions. He was also the Co-Founder, Visionary, and CTO at Edgy Labs, LLC, a multimillion dollar marketing agency that serves many Fortune 500 companies with an incredible team of experts in SEO. Edgy was acquired by Compass.uol on November 1st, 2021.

As a co-founder, Alexander (Or ADR as his team calls him) has worn many hats - project manager, subject matter expert, chief strategist, leader, chief technology officer - but most importantly, he remains the visionary and chief innovator.

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