Max Siegel: The man keeping USATF on track - a podcast by CSM

Seb Coe is joined by CEO of Max Siegel to discuss his career in sport and entertainment. They start with Max's formative years, and why sport was his sanctuary (2.20), before turning to his life in music (8.01). The conversation soon moves on to his recent career, from Max's time as the highest-ranked African American in NASCAR (13.15), through to his current role as CEO of USA Track&Field - including that infamous Nike deal (27.14). The conversation finishes with a look to the future (36.06), featuring comments on LA 2028, and the threats/ opportunities that may present themselves to the industry in the years ahead.

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