309: Viktoria Haack - Why Generalists Triumph in Photography - a podcast by Matt Payne

from 2023-03-20T04:05

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Most photographers are given the advice to specialize in something in order to make it as a photographer. On the surface, this seems to make sense as it allows one to become an expert and to become known for one thing; however, it might not be the best advice to follow, especially if you live in a smaller town.


This week I had the pleasure of speaking with Viktoria Haack - a photographer living in Salmon Arm, British Columbia. Viktoria has chosen not to specialize in any one form of photography and has instead chosen to see herself as a generalist, which has done wonders for her photography career.


On this week's episode of the F-Stop Collaborate and Listen Podcast, we discuss:


  • How Viktoria fell in love with photography while living on a 300-acre island for ten years.

  • How living on an island helped Viktoria hone in on what types of subjects interest her as a photographer.

  • How social media has played a role in her progression as a photographer.

  • How Viktoria uses social media now to advance her business offerings.

  • How Viktoria has chosen to be a generalist and how that has worked for her.

  • How photographing people has helped Viktoria round out her business.

  • The idea of gardening not architecture.

  • Why Generalists Triumph in a Specialized World.

  • Viktoria's approach to making photographs.

  • And a lot more!


Other topics/links discussed on the podcast this week:



Here is who Viktoria recommended on the podcast this week:



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