339: Cat Coquillette - How to License Your Artwork - a podcast by Matt Payne

One of the great mysteries for artists is monetization. Two paths of monetization often overlooked include print on demand services and art licensing. Each can represent a large amount of income if leveraged well, yet so many of us have not cracked the code to be able to do so.

Today's guest on the F-Stop Collaborate and Listen Podcast, Cat Coquillette, has mastered the art of art licensing and selling via print on demand. While Cat's not a landscape photographer, she has invaluable wisdom and provides us with a huge amount of information and inspiration to go forth and prosper. Her artwork is on products in Target, Urban Outfitters, Anthropologie, and more.

On this week's episode, we discuss:

• Cat's journey as an artist what led her to where she's at now.


• Transitioning from a full-time job into a full-time hustle.


• Print on demand platforms and how to use them.


• Making a living by licensing artwork.


• The nuts and bolts of art licensing.


• What inspires Cat's artwork.


• Artist retreats.


• Cat's online classes for creatives.


• Teaching platforms like Skillshare.


• Passive income streams.


• Drawing prompts and more resources for artists.


• And a lot more!

On Patreon this week, Cat shares what her digital nomad lifestyle is like if anyone is curious about doing the same thing.

Other topics/links discussed on the podcast this week:

• Support the podcast on Patreon.


• Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss.


• Cat's PDF for creative entrepreneurs. 


• Procreate drawing app.


• Watch podcast episodes on YouTube, where we overlay photos with our conversation via video.

Here is who Cat recommended on the podcast this week:

• Shawn Dalton.


• Charly Clements.


• Brooke Glaser.

I love hearing from the podcast listeners! Reach out to me via Instagram, Facebook, or Twitter if you'd like to be on the podcast or if you have an idea of a topic we can talk about. We also have an Instagram page, a Facebook Page, and a Facebook Group - so don't be shy!

We also have a searchable transcript of every episode!

Thanks for stopping in, collaborating with us, and listening. See you next week.

P.S. you can also support the podcast by purchasing items through our B+H affiliate link.

Scroll down to see more of Cat's awesome artwork!

Further episodes of F-Stop Collaborate and Listen

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Website of Matt Payne