Podcasts by Connected
Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future.
Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.
Further podcasts by Facebook
Podcast on the topic Marketing
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You up? how to get an invite to your customers'group chat from 2022-05-10T04:00
Uh-oh: why we can't get enough of messaging apps from 2022-05-03T04:00
Give me your attention from 2022-04-26T04:00
Bake it up a notch: how to thrive in a post-cookie world from 2022-04-13T04:00
How the cookie crumbled: a brief history of internet advertising from 2022-04-07T04:00
Introducing Connected from 2022-03-28T09:00
?? Keep the change ? The massive transformation that saved a Kiwi retail icon from 2019-11-11T03:00
In 2016, The Warehouse Group's profits dropped 75%. Now, they're growing rapidly. Tom Hern goes behind the scenes with Chief Marketing Officer Jonathan Waecker, and OMD CEO Nigel Douglas, to find o...
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??Iconic Duos: How a chocolate brand builds on a tantalising trend from 2019-11-04T03:01
Whittaker's has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Business Director Hannah Eastwood to find out how a beloved soft drink...
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?Where in the world is Face 2 Face? from 2019-11-04T03:00
We can learn many things from other places, but it's the different approaches to creativity that are really interesting.
Regular host Jules Lund introduces our local guide Tom Hern as we head t...
? Grape Expectations: Why customers love it when you're true to your brand from 2019-07-15T04:00
We all want to try new things, but what happens when the gamble doesn't pay off? Jules Lund learns lessons in telling stories that match your brand with Vinomofo's Justin Dry and TBWA Melbourne's P...
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???? Choose Your Own Car-mercial: How an idea sparked a trillion car ads from 2019-07-08T04:00
Sometimes the idea you scrawl on a napkin turns out to be the best you've ever had. For Sam Dickson and Cam Bell, Creative Directors at CHE Proximity, that scribble became the script that launched ...
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? It's Cool to be Good: Changing how brands think about social good from 2019-07-01T04:00
Giving back isn't just for individuals anymore. Brands are also stepping up to do their bit for a better, safer world. Jules Lund chats to Chris Freel (UnLtd) and Camilla Cooke (Xinja) to find out ...
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? Making Memories: How brands are becoming part of the experience from 2019-06-24T04:00
Customers aren't just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcome...
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? In Search of Why: Bringing purpose to brands from 2019-06-17T04:00
We do things better when we feel them in our heart - and so do brands. Jules Lund joins Telstra's Jeremy Nicholas and Sherilyn Shackell of The Marketing Academy, and discovers it's not just WHAT yo...
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? Would You Like Surprise With That? How to be brave with your brand from 2019-06-10T04:00
From finally conceding McDonald's is 'Macca's to KFC's naked wrestling, customers reward brands that try something "bold". Jules Lund talks to Mark Lollback (GroupM) and David Fox (Ogilvy Group) ab...
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? You've Got the Power ? Taking charge of your mental wellness ? from 2019-06-03T04:00
With so much on their plate, marketers can feel pretty stressed out. In this special episode, Facebook's Catherine Bowe finds out how we can all be empowered to take control of our mental health an...
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?You like me, you really like me! How personalisation is winning the world of infinite choice from 2019-05-20T04:00
Customers want to feel understood. They expect brands to connect with them one-on-one. Jules Lund discovers how Spotify's Serena Leith, We Are Social's Suzie Shaw and Facebook's Jason Juma-Ross, do...
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??The Great Unfailing: How digital is bringing brands to new audiences from 2019-05-13T04:00
From watching the Melbourne Cup on our phones to sharing terrifying fail videos, audiences are using digital to connect. Jules Lund joins DDB Sydney's Tara Ford and Optus' Clive Dickens to find out...
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Introducing Face 2 Face - Season 2 from 2019-05-06T04:00
Introducing Face 2 Face - Season 2 from 2019-05-06T04:00
Introducing Face 2 Face - Season 2 from 2019-05-06T04:00
If you want your business to start conversations, grow communities or unleash that big idea, Face 2 Face is for you. Jules Lund talks to marketers to unearth ideas that thrive in a connected world.
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?Making a Mark! AFL's Julian Dunne & Initiative's John Dawson from 2018-07-25T04:02
Jules Lund is Face 2 Face with the AFL's Julian Dunne to discover why the AFL is about more than just footy. And he learns how homeless teenagers were a catalyst for an inspirational change campaig...
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?Stories at the Speed of Bolt: Optus' Parag Panjwani & Host/Havas' Paul Bootlis from 2018-07-25T04:01
Jules Lund talks Usain Bolt and six-second storytelling with Optus marketer Parag Panjwani. And making a difference - how marketing changed a country's future in Palau with Host/Havas' Paul Bootlis...
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?How far would you go for a Burrito? GyG's Lara Thom&TBWA's Kimberlee Wells from 2018-07-25T02:00
🌯How far would you go for a Burrito? GyG's Lara Thom&TBWA's Kimberlee Wells from 2018-07-25T02:00