Podcasts by Facebook Ads with a Twang

Ep 106 - Farewell To Facebook Ads With A Twang from 2022-12-01T13:57

Inside this episode:

• Gratitude For You
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Ep 105 - How To Grow Your Facebook Group&Email List With Ads from 2022-11-15T14:45

Inside this episode:

• New and Different
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Ep 104 - Should You Even Be Running Facebook Ads Now from 2022-11-08T01:09

Inside this episode:

• YES, if…
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Ep 103 - Facebook ads back to basics - The funnel from 2020-09-17T13:00

Inside this episode:

• What funnels can you use with your ads
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Ep 102 - Facebook ads back to basics - audience and offer from 2020-09-16T13:00

Inside this episode:

• How to define your ideal audience for your ads
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Ep 101 - Getting back to basics with Facebook ads from 2020-09-15T13:00

Inside this episode:

• Why getting caught up in the latest feature is a rookie mistake...
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Ep 100 - How To Make 100k In A Month With Facebook Ads from 2020-08-04T13:30

Inside this episode:

• The 3 key things you must have to make this work
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Ep 99 - Why you should invest in Facebook ads right now from 2020-07-28T13:00

Inside this episode:

• Active marketing vs Passive marketing
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Ep 98 - Facebook ads fatal flaw #1 - Thinking they’re a strategy from 2020-07-21T13:00

Inside this episode:

• The difference between strategy and tactics
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Ep 97 - What numbers actually matter with your Facebook ads from 2020-06-16T13:22:18

Inside this episode:

• The 5 must know numbers before you start your ads
<...
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Ep 96 - Part 4 - Instagram Ad Series - How to fix ads that aren’t working from 2020-06-09T13:00

Inside this episode:

• What to do if you’re getting a lot of clicks but no conversions...
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Ep 95 - Part 3 - Instagram Ad Series - What kind of creative works with Instagram ads from 2020-06-02T13:00

Inside this episode:

• Images or video?  Which is better?
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Ep 94 - Part 2 - Instagram Ad Series - How to THINK about Instagram Ads from 2020-05-26T13:00

Inside this episode:

• Are IG ads right for you
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Ep 93 - 4 Part Instagram Ad Series - Instagram Ad Myths from 2020-05-21T13:00

Inside this episode:

• Do you need a bajillion followers to make Instagram ads work? Listen

Ep 92- Coronavirus and Facebook Ads - Everything You Need to Know from 2020-03-24T14:19:22

Inside this episode:

• 5 Nitty Gritty things that you must know if you are mentioning ...
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Ep 91 - Interview with Master Facebook Ads Marketer Zach Spuckler from 2020-03-10T13:00

Interview with Master Facebook Ads Marketer Zach Spuckler

Inside this episode:

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Ep 90 - What is Facebook’s New Campaign Budget Optimization? from 2020-02-18T14:00

Inside this episode:

• What is CBO
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Ep 89 - Happy New Year! Now What’s Your Facebook Ads Plan? from 2020-01-07T14:00

Inside this episode:

• The 3 worst ways to come up with your budget
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Ep 88 - Why you should run Facebook ads every single day from 2019-12-31T14:00

Inside this episode:

• The 4 crucial elements you need to understand from Facebook ads...
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Ep 87 - The brutal truth behind your Facebook ad budget from 2019-12-24T14:00

Inside this episode:

• The 3 worst ways to come up with your budget
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Ep 86 - How to triple your Facebook ad results using blogs from 2019-12-17T14:00

Inside this episode:

• How to get Facebook to ‘reward’ your ads
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Ep 85 - Why marrying your business to Facebook is a huge mistake from 2019-12-12T14:00:21

Inside this episode:

• The scaries...
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Episode #84 - Interview with Laurel Portié from 2019-09-06T13:46:47

Interview with Social Media Strategist and Facebook Ads Ninja - Laurel Portié

Inside this episode:

Laurel’s behind the scenes best strategy that keeps her clients calendars full - ...

Episode #83 - 21 Ways you're sabotaging your Facebook Ads from 2019-08-27T12:30

21 Ways you’re sabotaging your Facebook Ads

For the complete list visit:
https://onefocusmarketing.com/episode83

YouTube Video: https://youtu.be/-qFh77n1B54

*** Want t...

Episode #82 - How to really boost a Facebook ad post from 2019-08-20T16:12:23

How to really boost a Facebook ad post

Inside this episode:

Why boosting is good for some things and not others
Defining the objective of your boost
What types of posts...

Episode #81 - How to Outmarket Everyone with Facebook Ads from 2019-07-09T12:30

How to out market everybody with Facebook ads

Inside this episode:

• Why the input of the ad is the least important part
• How to prepare before you start running ads Listen

Episode #80 - Interview with Facebook Ads Expert Liana Ling from 2019-05-28T12:00

Interview with Facebook Ads Expert Liana Ling

Inside this episode:

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Episode #79 - The end of the Facebook pixel as we know it from 2019-05-07T12:30

The end of the Facebook pixel as we know it

Inside this episode:

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Episode #78 - What they DON’T teach you in Facebook ads school from 2019-04-30T13:00

What they DON’T teach you in Facebook ads school

Inside this episode:

• W...
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Episode #77 - The social proof myth of Facebook ads from 2019-04-23T13:00

The social proof myth of Facebook ads

Inside this episode:

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Episode #76 - How to setup and use Instagram ads from 2019-02-19T14:00

How to setup and use Instagram ads

Inside this episode:

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Episode #75 - Why you should be using Instagram ads right now from 2019-02-12T14:00

Here is what’s inside this episode:

• It is growing so FAST - get on board now....
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Episode #73 - Retargeting Strategy #6 from 2018-12-11T14:00

This episode outlines everything you need to set up a mini-training so you can run Facebook ads and get engaged subscribers.

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Episode #72 - How to use Facebook video ads for maximum impact from 2018-12-04T14:00

Running Facebook video ads to your content is the best way to get maximum impact at the lowest cost.

Here’s what is ...

Episode #71 - Facebook ads vs LinkedIn Ads from 2018-11-30T17:52:02

Is it better to run ads on Facebook or LinkedIn?

Here’s what I’m covering on this episode:

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Episode #70 - Should you use income in Facebook Targeting from 2018-11-09T18:55:07

Find out what you need to know BEFORE you try using Facebook’s income targeting option.

Discover the best alternate ...

Episode #69 - Which Facebook objective is the right one from 2018-10-31T00:29:09

There are 11 Facebook ads objectives. You DON’T need all of them.

Find out which 4 are the only ones you’ll need and...

Episode #68 - How to use a Facebook ad discovery campaign from 2018-10-23T17:13:17

Nobody talks about these!

What is a discovery campaign?

Learn the 3 ty...

Episode #67 - Why Facebook wants your ads to be engaging from 2018-09-13T14:40:47

Seems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform.

Facebook wants people to keep coming back and stay lo...

Episode #66 - Why Facebook Ads Don’t Work from 2018-09-11T12:54:57

People are always asking me why their ads aren’t working and I’ve talked about it A LOT on the podcast but it deserves going over it again.

Keep it simple. Keep an open mind. Know your nu...

Episode #65 - How to Use Facebook Post Engagement Ads to Grow Your Audience from 2018-08-29T14:35:11

Post engagement ads are often an overlooked and underutilized Facebook ad objective.

Mostly because it can be really difficult to gauge if they’re working or not.

Even though you c...

Episode #64 - How to use Facebook dynamic ads to create successful campaigns from 2018-06-21T18:19:42

This episode dives into dynamic ads. If you’re like me when someone mentions the word dynamic in conjunction with marketing my eyes just kind of glaze over. 

Here’s the good news though. ...

Episode #63 - The Top 5 Facebook Ad Experts and Why I Follow Them from 2018-06-06T15:06:06

This episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do.

I do not know any of them pers...

Episode #62 - 3 Must Have Elements to an Unstoppable Facebook Ad from 2018-05-31T13:00

This might be the best episode I’ve done but really, you’ll have to be the judge.

Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad. Listen

Episode #61 - How to use Facebook video ads to create a compelling retargeting audience from 2018-05-28T13:19:45

If you’re not using video ads then start. Immediately!

I’m not talking about some high dollar production video but rather a really crazy valuable content-driven video.

More emphasi...

Episode #60 - Should you separate out your targeting interests from 2018-05-14T13:00

This might be one of the most disputed topics among Facebook ad managers.

Should you separate out each interest when running ads or should you just lump them all together and let the Face...

Episode #59 - Why NOW is the best time to start running Facebook ads from 2018-04-23T13:00

“... the time to buy is when there’s blood in the streets.” - Baron Rothschild

That old quote about the stock market is just as true for Facebook ads.

When people start saying the ...

Episode #58 - Why testing can hurt your Facebook ads from 2018-04-19T13:40:35

Test, test, test. You gotta test!  That’s the marketer’s mantra.  It’s also the marketer’s scapegoat.

Yes, you do need to test but if you aren’t strategic about it then you may not get wh...

Episode #57 - How to Keep Your Facebook Ad Likes, Comments and Shares from 2018-04-13T19:02:02

How important is social proof?  Pretty dang important I’d say.

On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so y...

Episode #56 - What the heck is going on with Facebook ads from 2018-03-14T13:06:16

Lately, I’ve been getting a lot of emails about why their Facebook ads haven’t been working as well.  Why costs have gone up and reach has gone down.

On this episode, I answer these quest...

Episode #55 - How to leverage LinkedIn for massively successful Facebook ads from 2018-02-16T15:07:37

I have been leveraging LinkedIn to create successful Facebook ads for myself and clients for a few years and I used to talk about it all the time. 

Guess it was so second nature I kinda f...

Episode #54 - Demystifying the Facebook Pixel from 2018-02-12T14:00

It seems like every other episode I make is about the Facebook pixel.  Episodes 2,15,16 and 41 to name a few.

Not to mention all the other ones that I mention how important the pixel is.<...

Episode #53 - Facebook Messenger Bots - Strategy #2 from 2018-01-31T17:53:35

I was so excited about this episode that I literally stayed up way late to finish recording and get it ready for you.

Why? Because I love messenger bots! 

Yeah, I know. It is just ...

Episode #52 - What you need to know about the Facebook business page changes from 2018-01-29T15:47:06

Facebook recently made a change.  What a shock. I know. 

Now, business pages will have even less significance in the news feed.

This means the organic reach will be even smaller an...

Episode #51 - How to explode your Facebook ads without the news feed from 2018-01-26T16:42:12

This episode is a more advanced technique partly because it requires you to commit time and money to your ads for about 30 days.

However, the rewards can be pretty amazing.
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Episode #50 - Retargeting Strategy #5 for Webinars from 2018-01-19T14:00

Running a webinar and driving traffic to them takes a lot of time, effort and money.

This retargeting strategy is simple yet effective at getting more people to show up live as well as mo...

Episode #49 - What are Facebook lead ads and how can you use them from 2018-01-17T14:00

Facebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years.

These ads are designed to capture leads quickly and easily without ...

Episode #48 - How Facebook charges you for your ads from 2018-01-15T14:00

On this episode, we cover how Facebook charges for your ads as well as a few other things like:

• Campaign Spending Limits
• Campaign Budget Optimization
• Daily Budget<...
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Episode #47 - What tools I use to create amazing Facebook ads from 2018-01-10T20:44:18

This episode is really just a list of tools I use every day when creating my Facebook ads for clients. 

I am an affiliate for some or all of these and there are free alternatives but so m...

Episode #46 - How to create laser targeted audiences for Facebook ads from 2017-12-29T02:49:04

I probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working. 

Know your ideal customer inside and out! 

That is where ta...

Episode #45 - Why you should always be promoting your free content with Facebook ads from 2017-12-28T20:20:33

Quit keeping your free content a secret!

It would be awesome to write an epic blog post and then some semi-famous influencer just happened upon it and promoted the heck out of it for you!...

Special Edition #1 - How Coaches Can Create Successful Facebook Ads from 2017-12-26T12:00

Hey Everybody,

This is my very first Special Edition of the Facebook Ads with a Twang podcast!

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Episode #44 - How to quit making Facebook ads so complicated from 2017-12-22T18:52:19

Whether you’re new to Facebook ads or are a seasoned Facebook ads professional it is really easy to over think your ads.

I catch myself doin...

Episode #43 - Facebook ads retargeting strategy #4 - Might as well get the sale! from 2017-12-18T16:22:11

Here is a 4th retargeting strategy and really it is an ‘add-on’ to other strategies.

The example I use is from episode 30 where I cov...

Episode #42 - How to strategically scale your Facebook ads from 2017-12-14T14:00

What happens after your Facebook ad starts to really take off and you want to scale it?

Do you just up the budget to infinity? 

That’s what most people do and more often than not t...

Episode #41 - How to train your Facebook pixel to get more leads from 2017-12-11T14:00

What if you could train Facebook to send you the best leads?

Guess what? You can!

The way we do this is by ‘training’ or ‘seasoning’ the Facebook pixel. 

On this episode, I ...

Episode #40 - Can you change active Facebook ads without messing anything up? from 2017-12-07T14:00

Over the last few years that Facebook ads have been around there seems to be this fear (borderline paranoia) about upsetting the algorithm by changing a running ad. 

On this episode, I’m ...

Episode #39 - Are Facebook ads getting more expensive? from 2017-12-04T20:02:34

Facebook ad costs seem to be on the increase.  Actually, they’ve always been on the increase.

It is inevitable that the cost of any marketing platform will go up.

There are short-t...

Episode #38 - Why everybody else’s Facebook ads work except yours from 2017-11-30T14:49:15

Facebook ads can be so freakin’ frustrating.  Especially when you read about so and so ‘crushing’ it with their Facebook ads because they just made $50k last mont...

Episode #37 - Should you only show Facebook ads on certain days and times? from 2017-11-27T14:00

For most businesses, their ideal customer has certain days and/or times they are most likely to be on Facebook.

On this episode, I answer whether you should ‘daypart’ your Facebook ads so...

Episode #36 - Retargeting Strategy 3 Going from Facebook Live to Facebook Sold HAPPY THANKSGIVING! from 2017-11-23T14:00

Here is the third retargeting strategy I have shared and this might be the easiest.

I would love to tell you I think all this up so I could take full credit but really most of the strateg...

Episode #35 - The real secret to conquering Facebook ads from 2017-11-20T14:00

Whenever I talk to people about Facebook ads they almost always are concerned with the ‘technique’ part of it.

Target audiences, the perfect image, the latest greatest feature… the inside...

Episode #34 - How to create a simple Facebook ads strategy to build your email list from 2017-11-16T14:00

With everything that’s been going on in the world of Facebook ads, it seems like a lot of entrepreneurs I talk to are forgetting the basics.

Building your email list is a huge deal.  It i...

Episode #33 - How to create simple successful Facebook Ads from 2017-11-14T20:17:17

Facebook ads do NOT have to be complicated.

Getting caught up in retargeting, bots, exclusion audiences, fancy videos and on and on does not always add to the bottom line. 

On this...

Episode #32 - How to use Facebook live for amazing Facebook ads from 2017-11-09T14:00

Facebook Live can be massively powerful if you’re using it.

If you’re just starting out or don’t have a lot of followers you can use Facebook ads to promote your Facebook live vi...

Episode #31 - How to have your Facebook ads survive the holidays from 2017-11-06T13:30

Have you thought about what you should and more importantly what you shouldn’t do about your Facebook ads during the holidays?

On this episode, I cover what to expect during the holidays ...

Episode #30 - Retargeting Strategy 2 - ‘Let’em get to know you before you ask them to marry you method’ from 2017-11-02T13:00

Retargeting method #2 is all about making it personal.

People buy from people they know and trust.  If they like you that is a bonus.

They just want to validate they are making the...

Episode #29 - Is your business right for Facebook Ads? from 2017-10-30T13:00

Should you even be using Facebook ads to promote your business?

The short answer is - probably.

I didn’t use to be a believer. In fact, I resisted Facebook ads when they very first...

Episode #28 - Retargeting Strategy 1 - ‘Dang, they’re everywhere’ method from 2017-10-26T13:00

Retargeting! I hear it all the time.

You got to be retargeting.

<...

Episode #27 - What is a Facebook exclusion audience and how do you use them? from 2017-10-23T13:00

This may come as a surprise but you don’t always want to show your ads to everybody.

In fact, you only want to show ...

Episode #26 - What is Facebook ad optimization? from 2017-10-19T13:00

Optimization means to basically have your ads delivered using a certain method to get the desired result.

Hey, that almost sounded like I know what I’m talking about.

You have seve...

Episode #25 - How to keep your Facebook ads account from getting BANNED! from 2017-10-16T13:00

It happens. You’re humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good.

Then the dreaded email from Facebook.

It reads somethi...

Episode #24 - Should you run a Facebook campaign to get more likes? from 2017-10-12T13:00

Technically there really isn’t a ‘like’ objective for Facebook ads but rather an ‘engagement’ objective.

Question is should you spend the money on it.

On this episode, I cover the ...

Episode #23 - What about Instagram? from 2017-10-09T13:00

Since Instagram is a placement selection when you’re running Facebook ads it seems like we should talk about it.

Currently, Instagram has 400 million DAILY active users. That is a lot! Listen

Episode #22 - How to make Facebook ads a revenue generating asset not a lottery from 2017-10-05T13:00

Facebook ads can seriously catapult most businesses to the next level.

One of the biggest problems is that many entrepreneurs treat their ads like they’re playing th...

Episode #21 - Why you should split up your desktop and mobile ads from 2017-10-02T13:00

Nothing is perfect. I can give you all the Facebook ad advice in the world and you go implement it only to see it tank! What we do with Facebook ads is to play the odds. We use techniques and st...

Episode 20 - Why you shouldn't start and stop your ads from 2017-09-29T11:54:36

Does it help to start and stop your Facebook ads?

Almost always this is a bad idea. Trying to time Facebook...

Episode 19 - What Facebook placements are right for your ads from 2017-09-25T14:44:48

Episode #19 - What Facebook ad placements are right for your ads

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Episode #18 - How to handle negative comments from 2017-09-21T13:00

Negative comments are going to happen sooner or later. At least you better hope they do. 

If you don’t get any at some point you probably aren’t running enough ads.<...

Episode #17 - What are custom audiences from 2017-09-18T13:00

This episode is about a crucial and amazingly underutilized part of
Facebook ads - custom audiences.

A custom audience is defined as - “An audience of people who have some ki...

Episode #16 - How to use the Facebook pixel to grow your business from 2017-09-14T13:00

Episode #16 -  How to use the Facebook Pixel to grow your business

Hopef...

Episode # 15 - What the heck is the Facebook pixel anyway? from 2017-09-11T13:00

Episode #15 -  What the heck is the Facebook Pixel

You’ve just been PIXE...

Episode #14 - Why you should be using Facebook ads from 2017-09-07T13:00

There really are a lot of marketing options out there.  

You have SEO, Google Adwords, YouTube, Pinterest, ...

Episode #13 - When to stop blaming your Facebook ad from 2017-09-05T22:21:28

Episode #13 -  When do you stop blaming your ad

It happens to all of us....

Episode #12 - Why your Facebook ad competition isn't who you think. from 2017-08-31T16:00

Your competitors in the Facebook news feed are glaringly obvious but they probably aren’t who you think.
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Episode #10 - Should you boost your Facebook posts? from 2017-08-30T00:53:09

On this episode, I answer one of the questions that many Facebook ad experts cringe at hearing.  “Should I just boost my Facebook posts?”Listen

Episode #11 - How to find out the nitty gritty about your ideal customer using Facebook Audience Insights from 2017-08-28T13:56:50

Maybe you’ve heard of this fantastic research tool that Facebook has called audience insights.

It is right in your a...

Episode 9 - Why using the Facebook Business Manager is so important from 2017-08-18T16:00

The Facebook business manager can make a huge impact on your business by protecting yourself.

Most people think it i...

Episode 8 - How to choose the right Facebook ads objective from 2017-08-15T16:00

The first thing Facebook asks you to choose when setting up a campaign is what the objective will be.  They are trying to determine how and where to show your ads...

Episode 7 - How to find the right interests to target with your Facebook ads from 2017-08-10T16:00

Targeting is such a huge topic that I can’t cover absolutely everything.  However, on this episode, I give you some practical tips on how to find interests to tar...

Episode 6 - How to hire the right person to run your Facebook Ads from 2017-08-07T16:00

This episode is actually quite a bit longer than the usual episodes. Mainly because there is a lot more to consider.

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Episode 5 - How to get Facebook ad leads for a nickel? from 2017-08-03T16:00

This episode may not be exactly what you think.  We are talking about those elusive Facebook ad leads for a nickel.

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Episode 4 - What kind of images should you use for your Facebook Ads? from 2017-08-01T16:23:40

On this episode, I’ll discuss ad images and answer some often asked questions…

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Episode 3 - Facebook Bots from 2017-07-13T02:34:49

On this episode we'll be covering Facebook Messenger Bots.

1. What are bots
   
   
   1. Listen

Episode 2 - How to Track Your Facebook Ads from 2017-07-10T13:00

This episode covers tracking your Facebook Ads:

• Why you need to track your ads
  
• Listen

Episode 1 - How to Budget Your Facebook Ads from 2017-07-02T02:39:25

Learning how to budget for your Facebook ads is essential for a long term successful campaign.  On this episode I discuss what variables there are and how to figure out what your budget should b...