107 - Taking your concept to reality. Is the concept really worth the time, energy and money involved? - a podcast by Diego Footer

In business there is no such thing as new business, there is only other people's business. That's the subject of today's show.

Strategically planning your business so you can capture a share of the business. Doing that planning ahead of time, so you don't end up spending a lot of money, time and energy going in the wrong direction selling something that people don't want or can't pay for.

Most people don't do that "The problem is, most people don't spend as much time thinking about it as they should. They just try and go do something that they think is exciting, and they don't really test it as much as they should."

The goal of this show is to get you thinking. Testing your ideas and thinking them through to determine is the concept really worth the time, energy and money involved?

Let's tackle that subject today with Bill Bean.

Show Notes: permaculturevoices.com/107

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