Jean-Marc Bellaiche of ContentSquare - Experiencing Your Website - a podcast by MouthMedia Network

from 2019-05-14T14:30

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Next-gen digital insights providing insights on user behavior and which in-page elements drive revenue or get in the way of conversion...

Jean-Marc Bellaiche, Chief Partnership and Strategy Officer for Contentsquare (a digital experience platform (DXP) that helps you to optimize your customer journeys and increase conversion rates), joins Marc Raco on location at Shoptalk 2019 in Las Vegas.

In this episode:
The value oft Shoptalk, and why Contentsquare is there
Creating personalized experiences online is a hot topic, along with AI
Making sure that each company and team-member can delight customers online - democratization of this process
Make sure give sight to customer, can see what’s happening online
Increase consumer experience mixed with taking in data in and analyzing performance in a retail environment
So visual and easy too use, augmented reality on website
How partners can see performance info on different zones on your website
The easy setup, a line of javascript powered with AI
Data is organized around new zones and changes on a website
How much education is needed - and how when presented at the right level, there is a “wow” effect
Being fully GDPR compliant
Primary target clients
Jean-Marc's career history with a passion for passion, and focus ion tech
How close to creative ContentSquare gets with clients
Collecting billions of clicks per month, resulting in impressive data
With new video you. can tell compared to previous video where engagement is and levels of that engagement
The data to support creative decisions
Majority is with players with commerce, and work with non-retailers (i.e. banks, insurance companies) - helping with better conversion
Fashion/beauty/luxury - why such strength in those verticals?
Jean-Marc on staying grounded when traveling - exercise, photography
Interest in the meaning of life

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