Kelly DeRosa of IgnitionOne - A Vibrant Retail Marketing Landscape - a podcast by MouthMedia Network

Kelly Derosa, Director of Retail Strategy at IgnitionOne, a marketing technology and services company that offers cloud-based Customer Intelligence solutions to enterprise marketers, joins Rob Sanchez on location at eTail West in Palm Springs, CA to discuss wide ranging conversation about the quickly changing landscape of retail marketing.

In this episode:
Seeing a changing and shifting retail industry, with every month something new
More channels evolving, brands need to be smart about how they are communicating
The future of audio in retail marketing
Brands will be smart how they can build content
Seeing D-to-C building pop-up shops
Finding more innovative ways to engage with customers
Social networks and loyal customers sharing their impressions
Driving brand story inside collaborations
Emerging channels - being able to properly collect data points from new channels
Playing with data in creative ways
Less partners better for more unified, cleaner data with a fuller lens
Important to still listen to customers
Loyalty program considerations, incremental positive experiences minimizing friction
How retail is fun

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