Lila and Jeremy Stewart of Hari Mari - Fighting Cancer with Flip Flops - a podcast by MouthMedia Network

There’s a trend in the US toward casual wear, and in footwear that’s running shoes -- and flip flops. One of fastest growing brands just might be Hari Mari, who created a lifestyle brand almost by accident. Rob Sanchez sat down with this brand’s founders Lila and Jeremy Stewart on location at eTail West in Palm Springs, CA. 
How Lila and Jeremy figured out issues people want to hear, distilled the information down, produce ads and aw what made the needle move
A trend towards casual in the US, running shoes and flip flops
Fighting cancer
Challenges of a first order, re-labeling 25,000 pairs of flip flops
How giving  to a cause  backfired a bit on their launch
Going on the road and moving on to trade shows
Flip flops meeting a need vs carving a new category for premium high end stores
Creating a lifestyle brand without knowing it
Now offering web-only products
Marketing strategies and considerations

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