Behind the Scenes of the Biggest Beauty Retailer on the Planet with Creighton Kiper - a podcast by Fat Mascara
from 2023-04-07T19:00:24
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Walmart’s vice president of beauty, Creighton Kiper, talks about the most popular products in America, from $1.24 L.A. Colors eyelashes to the Relove By Revolution makeup line that’s all under $5. We discuss trend-spotting; Walmart’s multigenerational beauty shoppers; the retailer’s newest prestige offerings; which celebrity lines customers are loving; and more—like how Walmart can work to unlock sustainability at scale.
- Products mentioned in this episode:shopmy.us/collections/147609
- Episode recap with links: fatmascara.com/blog
- Sponsor links& discount codes:fatmascara.com/sponsors
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