Podcasts by Feel More Buy More
Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings
Further podcasts by System1 Research
Podcast on the topic Marketing
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Uncensored CMO - Achtung! How to create and sustain attention - Orlando Wood from 2020-11-02T18:03:40
Here's what we covered in this episode:
- Who is Orlando and what is Lemon all about?
- Have the insights in Lemon changed on the back of the Coronavirus crisis?
- How em... Listen
Christmas Ads - Our Top 10 So Far from 2019-11-28T09:00
After sitting through over 100 Christmas ads we've come to our definitive top 10 of this year. John Lewis / Waitrose have come out winners this year but not without a fight from some worthy cont...
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Lemon. Lessons on right-brained creative development from 2019-10-30T15:35
Chapter four of Lemon "How the advertising brain turned sour: Creativity and Company Culture"
Orlando is joined in this episode by Sarah Carter, co-author of How Not t...
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Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood from 2019-10-15T13:00
Today is the launch of 'Lemon. How the advertising brain turned sour', written by System1's Chief Innovation Officer, Orlando Wood.
In this episode we go through each chapter and ...
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Why has the advertising brain turned sour? A preview of Lemon, an IPA publication from 2019-10-08T20:40
Today’s podcast puts the spotlight on our divided brain, as we discuss Lemon, the landmark new book from the IPA by System1’s own Orlando Wood. We’ve got Orlando here talking with Tom about the ...
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How do ads perform in different markets? US vs UK from 2019-10-03T13:45
How do ads perform across different markets? We've conducted a study which took 5-star ads from the US and tested them in the UK, then took 5-star ads from the UK and tested them in the US to se...
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Why are brands removing their logos? from 2019-09-10T16:30
Tom and Jon get down to the nitty-gritty details about how some brands have been stripping away their logo and the impact that it's had. We talk about a few different campaigns in this episode, ...
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When ads get weird from 2019-08-09T17:15
Joined again by our Head of Marketing, Tom Ewing, and a first appearance on the podcast from our Data Scientist, Nine Adler, we take a look at some of the stran...
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What are fluent devices and why are they effective? from 2019-07-24T13:00
The Smash Martians. Papa and Nicole. The 118 118 runners. Alexandr Orlov and Gio Compario. These icons of British advertising have something in common. They are examples of what we call a Fluent...
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Which ads won the Women's World Cup? from 2019-07-08T14:35
The 2019 Women’s World Cup kicked off this June, sparking discussions beyond on-the-pitch performances.
Whilst the tournament has raised criticism around global encouragement, development ...
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Are Cannes Lions winning ads more effective? from 2019-06-21T18:00
- Do Cannes Lions winning ads perform better than average in our tests?
- What are the characteristics of an award-winning ad?
- How well does controversy work for creating eff... Listen
Warburtons vs Brewdog - which advert performed best? from 2019-06-10T10:00
They say the best marketers zig when everyone else zags. In a world of short-term thinking, hyper-targeting, micro-influencers and activist brands, British family bakery brand Warburtons are doi...
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