Podcasts by Find the Green : A Guide to Golf Management

Ambassadors to the Game: Golf 101 from 2019-06-04T10:00

Beginners are the fresh new life blood to the golfing community. But are we doing everything we can to help them find the game?

I know we all offer a Get Golf Ready class or two but are w...

Keep Cool when it's HOT, HOT, HOT! from 2019-05-28T10:00

Today, we talk about keeping people safe on the course when it is 90-100 degrees out there.

Unfortunately, there are some places that do not find this a problem until it is too late.

4 reasons to Play with your Members. from 2019-05-21T10:00

Happy Tuesday!

Today we are talking about the benefits of playing with your members/golfers at your facility.

Don't forget to listen to the bonus question at the very end... (the a...

Market Research: Connect with your Customer from 2019-05-14T10:00

Happy Tuesday!

Today we talk about researching your customer traits.

By identifying 4 or 5 customer demographics and determining other businesses that cater to them, you can go to ...

Golf Marketing: Women's Golf Month from 2019-05-07T10:00

Happy Tuesday!

Today we will dive into the Women's Golf Month that starts June 1st. 

What are you doing to capitalize on it?

With the women's community beco...

Fan The High School Golf Flame from 2019-04-30T10:00

Happy Tuesday!

Today we talk about doing our part as ambassadors of the game to help our local high school golf teams become successful. By opening your doors and exposing your enthusiasm...

Marketing: Clarify the Message from 2019-04-23T10:00

Happy Tuesday!

Today we talk about being very clear to your customers with everything you sell or offer. Simply clarifying the message will lead to much more profitable offerings.

...

2019 Masters?? What do we do now? from 2019-04-16T10:00

Well...what a weekend!

Now, do you have a plan to take advantage of it?

Let's dive in a little deeper.

Have a listen!

As ALWAYS, thanks for listening! I am thankful f...

USP: The Whisper Episode_It's a Secret! from 2019-04-09T10:00

Happy Tuesday!

This episode is a secret episode. Nah, but it is something that very few professionals think through. (in all businesses!) So, today we are talking about a little know thin...

Game Changer: Work on Your Game from 2019-04-02T10:00

Happy Tuesday!

Today, we are going to talk about the benefit of working on your game.

There are many reasons to work on your game but there are three we are going to co...

Marketing: Use Google Analytics PART 1 from 2019-03-26T10:00

Hello Everyone!

Today we dive into the world behind the curtain! Google Analytics. 

If you really want to understand who is coming onto your website and what they are doing, t...

Gallbladder Rewind: Focus on the customer from 2019-03-19T10:00

Happy Tuesday!

Today I recommend checking out some of the 40+ episodes from our past and view everything as a customer would view your offering.

I had gallbladder surgery over the ...

One Month til Augusta! from 2019-03-12T10:00

Happy Tuesday!

Today we are going to talk about the importance of Springing forward and the first Major of the year.

Augusta National is the event that starts most Northern Golf co...

Marketing: Reward Your Top 20% from 2019-03-05T11:00

Happy Tuesday!

Today we talk about your Top 20%. They do a lot for us and our top line, what are we doing to reward that?

The Pareto Principle is based on 2...

Create the Experience from 2019-02-26T11:00

Happy Tuesday!

Today we talk about the importance of using content to paint a picture of the life that people can have within the confines of the course. Whether it is a stunning aerial p...

Their Perception is the Experience from 2019-02-19T11:00

Happy Tuesday!

Today we talk about customer perceptions. 

It can be difficult sometimes to understand the customer's perceptions. You and your staff can do everything that you...

Maximize your 5-Hour Chariots! from 2019-02-12T11:00

Happy Tuesday!

Today, we talk about the 5-hour Chariot that your customers live in the entire time they are on the course, driving range, and practice facility. 

We talk about...

Marketing: Attracting Female Golfers from 2019-02-05T11:00

Happy Tuesday!

Today, we are going to talk about what we need to do to attract more female golfers to the course.

Let's face it, golf has traditionally been a male dominated sport ...

Golf Operations: Train Your Staff from 2019-01-29T11:00

Happy Tuesday!

Today we talk about utilizing your downtime to help your staff succeed through small training sessions. 

Dedicating a few hours every week to help your staff un...

PGA Merchandise Show: A Content Creation Bonanza! from 2019-01-22T11:00

Happy Tuesday! 

Today we talk about the PGA Merchandise Show in Orlando and how you can utilize the grandness of the event to fill up your content for the entire year! I will give yo...

Marketing Research: Cold days= Perfect Competitive Analysis time from 2019-01-15T11:00

Happy Tuesday!

Today we talk about the importance of using cold weather or rain days to gain more information about the market that you are competing in.

A competitive analysis don...

Marketing: Clean up your Website from 2019-01-08T06:00

Happy Tuesday! 

In the second episode of Season 2, we are going to talk about cleaning up your website. 

I have analyzed 50 websites today and broke down a few major issu...

Instruction: Build your 2019 Clinics from 2019-01-01T06:14:15

Happy New Year! 

Today, we are going to dive into the world of golf clinics. There are so many people having a clinic or two a week and wondering why they are not getting anywhere in...

3 Presents and 1 from Santa! from 2018-12-25T06:47:35

Happy Holidays! 

Today, we talk about a few valuable presents that you can use to start  generating revenue and participation because of your attention to your customer.  Listen

Goals: It's all about YOU! from 2018-12-18T05:36:37

Happy Tuesday! Today we dive into YOU! Most of us are so busy planning and setting goals for our facilities, we tend to forget about doing the same for ourselves. It is SO important to plan for ...

Management: Plan to Fail from 2018-12-11T11:00

Happy Tuesday! As the year comes to a close, it is time to start to look forward to 2019 and the new season. For some this means a quick look at the budget and updating the numbers a certain perce...

Find Your SoapBox Advocates from 2018-12-04T05:00

Happy Tuesday! This week we talk about the importance of utilizing WORD OF MOUTH to gain some much needed support for the marketing operation. Word of mouth is still the biggest and most reliable ...

Retail: Copy the Best from 2018-11-27T06:00

Happy Tuesday! Hope you had a great Thanksgiving weekend! Today we are going to talk about the 1.1 TRILLION dollars (that's with a T) that was spent on gifts over the past 5 days. Did you get a...

What is Value? from 2018-11-20T08:00

Happy Tuesday! Today, we are going to dive into the art of adding Value for your customers. Value is how our customers judge the use of their resources. If you can provide a positive value to t...

Management: Do They Even Care? from 2018-11-13T08:00

Happy Tuesday! Today we dive into the Lifetime Value of the Golfer and what happens when we show customers that we care. Distracted or Unavailable staff is the biggest deterrent for golfers/potent...

Marketing: Promote those Cards from 2018-11-06T05:00

Happy Tuesday! Today we talk about the 160 billion dollar GIFT CARD industry and the importance of getting on board. This is the time to take advantage of the heighten awareness of gift cards and p...

Golf Operations: Pay Your Staff from 2018-10-30T05:02:03

Happy Tuesday! Today we dive into the hot water of salary and expectations. The golf business is losing great people because they are not keeping up with market for talent. We have to understand th...

Golf Marketing: It's Up to Us from 2018-10-23T05:21:17

Happy Tuesday! On our 25th episode, we talk about the 2018 NGF Golf Industry Report and some great new numbers that show improved interest in the game and new demographics that can open the doors f...

Operational Strategy: Seasonal Switch from 2018-10-16T10:14:07

Happy Tuesday! Today we are talking about how to change up your strategy for the changing season and what you can do, entering the end of October, to grow your engagement to the pro shop, restauran...

Golf Instruction: Saving Junior Golf from 2018-10-09T10:00

Happy Tuesday! This week we are covering some areas of junior golf that can help you grow your program and increase your overall revenue by providing additional content and programming for the pare...

Marketing: Communication from 2018-10-02T10:00

Happy Tuesday! Today we are going to talk about COMMUNICATION at a golf facility from the top of the hierarchy (owners, board of directors, management companies), top management, front line staff, ...

Golf Marketing: Ride the Wave from 2018-09-25T10:00

Happy Tuesday! Today we are going to talk about the amazing weekend of the Tour Championship and discuss 7 ways to capitalize on this new WAVE OF INTEREST that is coming to golf. It is important to...

Golf Marketing: Branding vs. Advertising from 2018-09-18T10:00

Happy Tuesday! Today we are going to talk about the differences between Branding and Advertising efforts and what needs to be done to strengthen the campaigns. For Branding it is key to make sure t...

Name Change & Mission + How to Grow Your Partnerships from 2018-09-11T10:00

Happy Tuesday! Today we dive into our new name and our mission in the golf business. We are looking to utilize this platform to help all golf professionals, course owners, and other stakeholders in...

Golf Operations: Analyze the Year from 2018-09-04T10:00

Happy Tuesday! Today we are going to talk about planning for the next year starting with a deep analysis of what happened THIS year. Gathering staff as soon as you can to talk about the good things...

Golf Marketing: Football Season from 2018-08-28T10:00

Happy Tuesday! As you know, football season is upon us. High School, College, and NFL games are played on Friday, Saturday, and Sunday that can take golfers away from the course. I have put togeth...

Golf Instruction: 5 Ways To Increase YOUR Income from 2018-08-21T10:00

Happy Tuesday! Today, we are focusing on how to increase your relevance as a golf instructor and build a following that increases your income! I have talked to hundreds of golf professionals that a...

Golf Marketing: The Happy Birthday Email from 2018-08-14T10:00

Happy Tuesday! With the PGA Championship keeping you on edge and the Tiger Woods effect regaining momentum, now is the time to take advantage. One way to do that is by growing your email database. ...

Golf Marketing: Reaching the Millennial Golfer from 2018-08-07T10:00

Happy Tuesday! Today, we have our first guest on the show, Coty Lessler, a social media marketer from upstate New York. He is a 22 year old MBA candidate and he was able to reach out to some of his...

Golf Operations & Marketing: Cross-Selling and Upselling from 2018-07-31T10:00

Happy Tuesday! Today we are going to talk about different ways to increase your dollars per round, your tournament participation and your lesson revenue by just starting a conversation that is aime...

Golf Marketing: Create A Community from 2018-07-24T10:00

Happy Tuesday! Today we talk about building a community around the facility that we run. Golf is more than the physical action of the game. Golf tournaments are played for charity and people will g...

Golf Operations & Marketing: The Importance of a Ranger from 2018-07-17T10:00

Happy Tuesday! This podcast focuses on the importance of a ranger/players assistant and the impact they can make on your top line revenue. We go into depth on 5 things that happen when a staff memb...

Golf Marketing: Social Media Calendar from 2018-07-10T10:00

Today, we talk about the benefits of having a Social Media Marketing Calendar and what are some the reasons for doing so. A few reasons that we cover are accountability, staying alert to events tha...

Golf Marketing: Content vs Marketing from 2018-07-03T10:00

Happy Tuesday! Today's podcast is about the difference between Content and Marketing. Now often they cross paths but it is important to understand the difference and budget accordingly. Content is ...

Golf Marketing: Aerial Photography from 2018-06-26T10:00

One of the best ways to show off a golf course is through the use of aerial photography and videography. Unfortunately, there is a huge disconnect between the purpose and the result of aerial imagi...

Golf Operations: Find The Bottleneck from 2018-06-19T10:00

In today's episode, we discuss the importance of keeping your eyes fresh when looking at your operation. As operators that tend to spend hundreds of hours a month at the facility, it is very easy t...

US Open and Fathers Day Week from 2018-06-12T05:00

Today, we talk about the importance of utilizing the mass marketing and television exposure that comes with a Major Golf Tournament to grow participation and increase total golfers. This should be ...

4 Ways to Increase Enjoyment of your Servicescape. from 2018-06-05T06:00

This episode we touch on the servicescape of the golf facilities. The smells, trees, signs, dust clouds, broken down cars, etc. Everything that a person experiences from the physical or ambient env...

Memorial Day Weekend Marketing from 2018-05-29T07:00

In this episode, we talk about the importance of standing out from the crowd on major holidays. Marketing during these high-volume weekends can give you a leadership advantage that pays dividends i...

Golf Management: Schedule Your Media from 2018-05-22T22:02:10

Today we talk about the importance of scheduling your social media and online offerings. A calendar can keep you focused on getting your content out. There are 1000's of things that can get in the ...

Golf Management: A Game Improvement Show from 2018-05-15T09:00

This show is about golf game management, for players, not the business. We talk about confident growing backwards in golf and how to play to our strengths. We talk about when to go for it, what tha...

Golf: Maintaining your Online Footprint. from 2018-05-08T04:00

In this episode, we talk about how to maintain your online footprint. Social media outlets like Facebook, Twitter, Instagram, and Snapchat can offer great connections with customers. However, if le...