I interview Simon Sinek, author of “Start With Why,” about the role why plays in inspiring people. 08/12/10 - a podcast by Contact Talk Radio Network

Beginning as a student in anthropology, Simon turned his fascination with people into a career of convincing people to do what inspires them. His earliest work was in advertising, moving on to start Sinek Partners in 2002, but he suddenly lost his passion despite earning solid income.

Further episodes of “Finding You In The Goo” With Ken Bechtel

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