346. Insights: Jobs to be Done - The future of product design - a podcast by 11:FS

On this episode of Fintech Insider Insights, Ryan Garner is joined by some expert guests to talk about all things Jobs to be Done. Our great guests include:
David Brear, 11:FS CEO&Former Mettle CEO
Alan Klement, JTBD expert and pioneerJustin Geaney, CPO at Virtual Bank by Standard Chartered
Peter Collingridge, Director / Global Head, Entrepreneurs in ResidenceOn this insights episode we take a detailed look at JTBD, including:
What JTBD actually is - a lawnmover analogyHow impactful it can be when designing digital propositions
Why it's the key to making your product an integral part of your customer's lifeHow it can help to create powerful end to end customer journeys
Why JTBD is the future of product designFintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. Hosted by a rotation of 11:FS experts including David Brear, Simon Taylor, Jason Bates, Leda Glyptis and Sarah Kocianski and joined by a range of brilliant guests, we cover the latest global news, bring you interviews from industry experts or take a deep dive in subject matters such as APIs, AI or digital banking.
If you enjoyed don't forget to subscribe and please leave a reviewFollow us on Twitter: www.twitter.com/fintechinsiders where you can ask the hosts questions, alternatively email podcasts@11fs.com! Special Guests: Alan Klement, David M. Brear, Justin Geaney, and Peter Collingridge.

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