2. Roundtable - What does good content marketing look like? - a podcast by The 11:FS Team

Welcome to the first roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.
In today’s episode, we look at what good content marketing looks like. Content is in the marketing toolkit for most brands, but it’s really hard to get right. We have some great guests that help us unpick this and dive a bit deeper in the quality, quantity, and growing trends. How do you define good content, what does good distribution look like, why is volume of content so important and how do you balance quantity and quality? All of this and much more on today's show!We are joined by:
Alex Campbell, Senior PR and Comms Manager, FreetradeLuke Richardson, Director of Brand&Comms, Pleo
Eric Fulwiler, CCO, 11:FSThis season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech (https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html).If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.
Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com! Special Guests: Alex Campbell, Eric Fulwiler, and Luke Richardson.

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