Podcasts by Fit For the Future

Digital Disasters from 2023-12-12T23:02:48

There are many examples of AI being used badly - even unintentionally. As a leader, you're responsible for the use of AI in your team, and may even be responsible for the consequences if it's no...

Spotting AI Champions from 2023-12-06T01:32:44

In the fast-changing world of AI, you need 'champions' in your team to take the lead in bringing AI into your work. Sometimes these AI champions are easy to find - if you know where to look.

Building Castles On Sand from 2023-11-28T22:25:12

In today's fast-changing world, what was once your edge could now be your downfall, with even big brands at risk from scrappy newcomers - think Uber's shake-up of the taxi world or AI startups c...

AI Champions from 2023-11-21T21:58:25

As a leader, you might be responsible for bringing AI into your team, but it's not easy to find the time to do it well. The secret is that you DON'T do it yourself - instead, identify internal A...

AI Quick Wins from 2023-11-13T23:50:43

We have all heard about how AI can make our life easier, but where do you start? The solution: Split your tasks into two groups - one which can give you quick wins and instant productivity gains...

Your Sustainable Future from 2023-11-07T22:03:16

Everyone's talking about sustainability now, but it's not only about being sustainable for the planet. That's important, of course, but as a leader you should also focus on two other crucial are...

Faster And Faster from 2023-10-31T05:13:19

Technology is changing so fast it's impossible to keep up. And it creates a dilemma: Do you adopt this tech now or wait for something better around the corner? As a leader, change your mindset, ...

Disruption Or Innovation from 2023-10-24T22:33:37

It's almost a year since the public launch of ChatGPT, making 2023 the year that AI went mainstream. As you're looking ahead to 2024, will AI be a disruptor or an enabler? The answer is: It depe...

Speed vs Safety from 2023-10-17T21:32:07

If you're a leader, you might be facing a dilemma when it comes to using AI. You - and your team - might see its enormous benefits and want to start using it as quickly as possible. But, as a le...

Evolving Together from 2023-10-10T23:16:50

You might think you know what your customers want, but COVID-19 made many people re-assess and re-evaluate their priorities and goals. Take the time to engage and re-engage with them to find out...

From Hierarchies To Networks from 2023-10-04T01:58:47

In today's interconnected and 'flatter' world, you no longer need to rely only on traditional hierarchies to get things done. Explore the myriad other ways to use your networks to find the right...

Scan Wider, Act Faster from 2023-09-26T23:16:44

In a fast-changing world, we can't plan ahead only by thinking about what's immediate, local, or urgent. To make better decisions for the present, scan wider for the future - so you understand w...

Bright Spots from 2023-09-19T20:14:10

In a time of constant change, it's not easy to create a culture of change in your own team. When you look to the future, don't ignore change that's happened in the past - especially success stor...

AI Guardrails from 2023-09-13T00:56:29

As a leader, you're responsible for the way you and your team use AI in your daily work - so that it's safe, ethical, and responsible. This is a big topic, but there are three simple guidelines ...

New Horizons from 2023-09-05T23:12:06

Finding new markets or a competitive advantage can help you expand, but it's not easy. AI can help you identify market trends, find opportunities for strategic partnerships, and leverage your un...

Act Today To Track Tomorrow from 2023-08-29T20:18:18

It's easy to achieve small goals based on short-term scenarios because you can clearly see the path to success and plan the steps from day one. But what about medium-term scenarios, where the pa...

AI Fast and Slow from 2023-08-22T21:45:48

There are two ways to leverage AI for yourself and your team: One that's slower but more powerful, and the other that's faster but more superficial. You can use both, but it's important to know ...

Customer Co-Creation from 2023-08-15T22:39:50

Customers want to be involved in the way you solve their problems and help them achieve their goals. When you engage your customers in co-creation, you tap into their valuable insights, enhance ...

The Personal Touch from 2023-08-08T23:05:11

Customer experience matters now more than ever, and customers want you to deliver a personal, tailored experience. It's no longer good enough to treat all customers the same, or even break them ...

Instant AI from 2023-08-02T00:40:33

AI is not new - I've been working in AI and following its growth for more than 30 years. But in the past, you needed a significant investment - in time, money, technology, training, and workflow...

What's Your COI? from 2023-07-26T21:07:15

When creating a plan, you calculate the return on investment, or ROI, for taking action. But unless you also calculate the cost of inaction, or COI, your plan lacks context. You must ask both; o...

Better Decisions, Faster from 2023-07-18T23:15:18

In a fast-paced world, we all need to make better decisions, faster. AI can help, but don't delegate all your responsibility to the machine! Instead, learn how to leverage AI for valuable insigh...

Your AI-Powered Team from 2023-07-11T23:44:49

AI is a powerful tool, but only if you and your team use it responsibly, safely, ethically, and effectively. And it's evolving so fast you can't rely only on rules and policies - you need to tru...

AI Meets CX from 2023-07-05T02:47:19

One of the most powerful uses of AI is to enhance your customer experience - in every step of the customer journey, from brand awareness to the buying experience and through to loyalty and creat...

Work Smarter from 2023-06-27T22:20:35

In today's professional workplace, getting ahead means working smarter, not harder. That's where AI comes in. From chatbots that answer routine questions to intelligent scheduling software that ...

Empower Your Change Champions from 2023-06-20T22:26:57

Are you struggling to drive change in your team? Despite your best efforts, are some of your team members dragging their feet and resistant to change? Don't try to bring everybody on the journey...

AI In The Wild from 2023-06-13T22:27:14

AI is a double-edged sword. Explore four recent examples of people using AI, see their results, and reflect on what that could mean for you, your team, and your organisation - so you can make mo...

Open Up from 2022-01-06T05:32:25

There’s a common myth that experienced business leaders are dinosaurs from a bygone era, so “of course” it’s inevitable they will get disrupted by younger, more diverse, more tech-savvy, “new” t...

Find Clarity In Uncertainty from 2021-04-29T03:56:20

In uncertainty and chaos, your people feel unsettled and insecure. You can’t promise them certainty and safety – nobody can – but you can give them greater clarity.

In this episode of the ...

Reimagining the Workplace from 2021-03-29T21:30:10

A year after the mad scramble to get office workers working from home, organisations are grappling with the challenge of understanding the workplace of the future. As restrictions ease and offic...

Let's Get Digital! from 2021-02-25T23:17:40

According to KPMG, digital transformation is the biggest challenge facing leaders in Australia. The pandemic didn't change that - if anything, it accelerated digital transformation by 5-6 years....

Empathy from 2021-01-22T03:44:48

Getting up is harder than falling down, and people need time and space to adjust to their situation before they adapt to it. We explore what you can do to empathise with, support, and lead each of ...

The Future Of Leadership from 2020-11-07T07:42:52

In uncertain times, everybody is looking for real leadership. The best leaders provide clarity in confusion, inspire confidence in uncertainty, and act with calm amidst chaos. This podcast episo...

Building Your WFH Culture from 2020-10-01T06:55:43

The pandemic has affected us in different ways, and one of the biggest changes for office-based workers is the shift to working from home (WFH). When COVID-19 hit, many office-based teams had to...

Leading Through Uncertainty from 2020-07-11T00:07:08

During the coronavirus pandemic, you might have heard people say, “We’re all in the same boat”. But that’s not true! We’re all in the same storm, but we’re in different boats, navigating our way...

Leading Through Uncertainty from 2020-07-11T00:07:08

During the coronavirus pandemic, you might have heard people say, “We’re all in the same boat”. But that’s not true! We’re all in the same storm, but we’re in different boats, navigating our way...

Leading Through Uncertainty from 2020-07-11T00:07:08

During the coronavirus pandemic, you might have heard people say, “We’re all in the same boat”. But that’s not true! We’re all in the same storm, but we’re in different boats, navigating our way...

Reimagining the Post-Pandemic Workplace from 2020-05-08T23:36:54

The office has only been around for 200 years, and it was essential in the past but isn’t now. COVID-19 has created our biggest work-from-home experiment, and that’s a good thing fur workplaces ...

Out Of Office from 2020-03-23T00:26:48

With the spread of COVID-19 in our communities, you might be planning for the possibility of asking individuals or entire teams to work from home. If this is a new experience for you, it creates un...

Nine Things Successful People Do Differently from 2020-02-13T00:42:30

The old way of setting goals was to sit down every January and set your goals for the next 12 months. But that doesn’t work anymore because the world is changing so fast. This means goals quickly b...

Active Learning from 2019-12-19T00:22:29

The World Economic Forum has identified active learning as one of the top five critical skills for success in the future. The best way to future-proof your career is to be the sort of person who ca...

How To Deal With Change from 2019-09-29T11:23:53

We're all going through massive and unprecedented change, and it can sometimes be uncertain, frustrating, frightening, and stressful. The people who deal with it best aren't just born with that abi...

How Disruptable Is Your Business? from 2019-07-20T02:23:05

You know disruption is coming, don’t you? It’s taken down massive companies and disruptors have transformed entire industries. So it’s only a matter of time before it's heading for you. It’s not...

Disruption By Design from 2019-03-11T00:30:36

20 years ago, Clay Christensen wrote a groundbreaking article about "disruptive innovation", and that brought the term "disruption" into everyday business use. Hardly a week goes by without hearing...

The Best Workplace on Earth from 2018-12-09T12:12:29

We all know the workplace of the future will be very different from the workplace of today. It's more than just technology and automation - it's about the environment you create for attracting the ...

Ask The World from 2018-10-14T05:10:48

In our social, mobile, and highly-connected world, the best people to solve your problems could turn up in the most unexpected places. Don't just turn to the people you already know. There’s a whol...

There's An I In Team from 2018-08-07T10:25:52

We’re already seeing significant changes in the nature of work, and the workplace of the future will be very different from the workplace now. If you’re leading a team or organisation in this new w...

The Right Way to Be Customer-Centric from 2018-07-09T08:06:37

There's a lot of buzz about being more customer-centric, but most experts and advisers miss the most important element of customer-centricity. Without it, you will almost certainly be disrupted by ...

Think Like a Futurist from 2018-06-04T05:37:56

Futurists aren't fortune-tellers! They simply look broader, deeper, and further than most people, and help you find new opportunities to apply what they find. As writer William Gibson said, the fut...

Think Sharper from 2018-03-28T11:01:37

Why do so many change and innovation programs fail? Even with management buy-in, a willing culture, and good ideas, too many innovation programs just don't get traction anymore. In this fast-changi...

The Buzz About Bitcoin from 2018-02-28T09:51:54

Bitcoin is currently valued at $17,057, but it's volatile and filled with hype. What IS it, and should you invest $15,662 of your hard-earned cash in buying it? Even if you don't have a spare $16,9...

Disrupt Yourself from 2017-12-24T04:21:56

You’ve done everything right, played by the rules, and built a solid business, but the world has changed and everything you valued is shaken to the core. So how do you continue to be successful in ...

How to Lead From Anywhere from 2017-10-02T05:24:33

The traditional workplace - an office with everybody working the same hours, at the same time, in the same place, and focussed on the same goals - is changing fast, but many leaders don't know how ...

Professional Development for Distributed Teams from 2017-08-08T11:01:27

Members of distributed teams value and expect opportunities for professional development just as much as in-office team members. As a leader or manager, be proactive and innovative to find ways to ...

Disrupted! from 2017-07-05T14:22:07

Many industries are experiencing disruption - sometimes from inside the industry, but more often from outside. Are you going to thrive and survive in a time of disruption and change, or will you no...

Align Your Business Strategy with Future Trends from 2017-04-10T03:39:04

Disruption has become a bit of a buzzword now – and it’s become so hyped up it’s lost a lot of its meaning. You hear that you’re being disrupted, you know you need to do something about it, but you...

Managing Conflict in Distributed Teams from 2017-02-26T23:16:02

Conflicts are inevitable in any workplace, but can be particularly challenging in distributed teams, where team members don't work in the same office. As a leader, it's important to understand thes...

The Future of Innovation from 2017-02-08T00:55:53

Innovation is everybody's business now, and doesn't only come from off-site retreats or an R&D department. It starts with you as a leader, extends to every member of your team, and then expands bey...

Leadership Passion from 2017-01-10T09:38:29

Leaders need followers, and followers are crying out for strong leaders. But the best people only follow you if you can give them work with meaning, energy, and purpose. And you can only do that if...

Step Up and Stand For Something from 2016-11-30T13:09:59

Great leaders aren't afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: t...

Managing External Experts from 2016-11-01T07:51:12

External workers - such as freelancers, contractors, consultants, and workers in the sharing economy - are no longer just fringe workers, but an important part of the workforce. Even if you're an e...

The Future of Work from 2016-10-08T05:41:46

We now have so many options for doing work - and that brings more flexibility, greater access to talent, and better integration of work goals with personal goals. But this also needs a new mindset ...

Future Trends For The High-Tech Workplace from 2016-09-09T05:46:51

We have recently seen some interesting purchases, mergers and developments from high-tech companies that will affect all workplaces. In this episode, we'll look at how they influence the future of ...

Evolved Leadership from 2016-08-29T09:39:13

Do you have to be a fear-monger to be a great leader - resorting to scare tactics and dire warnings of the future? Sally Anderson of Evolved Leadership doesn't think so! She talks about a new kind ...

The Skills for the Future from 2016-08-07T13:17:17

In the 20th century, leaders identified goals for their organisation, described the jobs required to meet those goals, and hired people with the right skills to fill those job descriptions. That's ...

The Workplace of the Future from 2016-07-19T01:40:14

For the last 200 years, the office with a permanent staff has been the default work environment of the knowledge worker. But it wasn’t in the past, and it’s not necessarily the best for the future....

The Halo Effect from 2016-07-06T22:39:16

Your positioning in your marketplace - how your ideal customers and clients view their relationship with you - has a huge impact on your success. If you have low-level positioning, you're constantl...

Build Their Judgement from 2016-06-22T03:11:39

Great leaders share their wisdom and experience with others, to build their judgement and give them greater power, responsibility and authority. This is more important than ever before, because you...

How To Innovate With Distributed Teams from 2016-05-30T10:31:33

Innovation is everybody's business, and it's more challenging with a distributed team. However, that doesn't mean it can't happen - it just has to be designed and engineered into your work practice...

Future Brain from 2016-05-03T13:27:16

Staying ahead of the game is not about inventing something new. The most successful people will be those who can see the potential in picking pieces from different areas, and combining them in clev...

Global Teams At Work from 2016-04-17T09:01:07

Technology is bringing us all closer together, and physical distance no longer needs to be a barrier to communication and collaboration. But this "End of Distance" also brings its own challenges, e...

Unwritten Ground Rules from 2016-03-29T02:51:43

One of the most important things you can do is build the judgement of your team members. A lot of this happens overtly, but it can be undermined by the unwritten ground rules that govern your team ...

A Day in the Life of a Future Worker from 2016-03-14T01:45:33

The tyranny of distance is coming to an end. In a few years, teams won’t need to be in the same office. Travel will happen in driverless cars. Drones will deliver goods 24/7. Virtual reality will t...

LeaderSpeak from 2016-02-23T01:32:22

The ability to craft and deliver compelling messages is a key leadership imperative, but many leaders struggle to be influential in a cluttered world. Rohan Dredge teaches leaders the skill of Lead...

The Fit For the Future Blab from 2016-02-02T13:40:04

Are you fit for the future? Join Gihan Perera, Ian Berry, Alicia Curtis and Jenny Brockis in this blab as we discuss the key principles you need as a leader to be fit for the future.

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China On Our Doorstep from 2016-01-17T23:58:47

The world's power is shifting, and many commentators are calling this The Asian Century. China expert David Thomas explains why Australia is perfectly placed to take advantage of this - and why it'...

Innovation Kick Start 2016 from 2016-01-05T04:05:07

I’ve got some ambitious goals for 2016, and I hope you do as well. Here are five things you should commit to do in 2016 to get your business fit for the future.

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The Future of Conferences from 2015-11-02T22:02:41

With videoconferencing, online meetings, telepresence and other collaboration technology gaining traction, does that mean the in-person conference is obsolete?

Your Personal Brand - with Jane Anderson from 2015-07-03T02:23:39

Personal branding is for everybody, and a strong personal brand has never been as important. In this interview, Jane Anderson talks about the three elements of building a powerful personal brand: c...

Building a Better Business from 2015-06-15T08:16:35

Some business owners never intend to sell their business, and most aren't ready to sell it right now. But if you build your business as if you could sell it, it can be more profitable, make it easi...

Using Your Brain for A Change from 2015-06-01T12:18:42

In an uncertain and ambiguous world, the leaders who have a flexible thinking style and growth mindset will succeed and bring out the best in their people. Jenny Brockis explains how to make the mo...

Why Are Organisations Still Avoiding Telecommuting? from 2015-05-14T09:08:37

Telecommuting and other Out of Office work continue to grow in popularity (51% of employed Australians are telecommuters, according to ACMA), but there’s still some resistance in some organisations...

The Networked Organisation from 2015-05-01T11:45

Traditionally, an organisation has been driven by two hierarchies – the management hierarchy (a.k.a. organisation chart) and customer hierarchy (a.k.a. sales funnel). But that’s not enough anymore....

Five Myths of Leading a Distributed Team from 2015-04-14T07:28:30

Telecommuting and distributed teams are growing fast. If you’re a leader or manager, it’s likely that you are – or will be – leading a distributed team. That means some or all of your team members ...

CQ: Cultural Intelligence from 2015-04-03T12:45:31

In our diverse, disperse and distributed world, organisations and teams are increasingly composed of people with differences - ethnic, generational, gender, and others. In this interview, cultural ...

Remarkable Leadership from 2015-03-15T12:42:30

For decades, long before social media and the rise of the individual, Ian Berry has been promoting the idea that the key role of leaders is to identify and develop the gifts and talents of their pe...

Leadership Wisdom - with Gary Pittard from 2015-03-02T01:55:12

Leading a business has become more complex than ever, because of increasingly savvy customers, highly motivated but demanding team members, and a need to remain competitive in a fast-moving world. ...

MOOCs and Online Learning from 2015-02-16T05:46:31

MOOCs (Massive Open Online Courses) have had their share of publicity - both good and bad. How can you use them as part of your organisation's training programs?

from 2014-09-30T10:53:44

Both leadership and management are vital skills in today’s organisations. The best organisations are full of talented, bright, motivated people – who want leaders who inspire them and managers who ...

The Go To Guide for Online Collaboration from 2014-08-31T23:14:11

Online collaboration is a hot topic, and the Internet has made it both easier and harder. In this episode, we'll look at the principles and tools of online collaboration, so you can do it more effi...

Ideas With Legs from 2014-07-31T22:59:22

Innovation is an employee engagement strategy. Learn how to harness the innovation in your people to develop and future proof your organisation.

S...

Web Site Success from 2014-07-01T02:52:59

Web sites might seem like such old technology, now that we have blogging, YouTube, social media, mobile apps, and so on. But that makes your Web site even more important than ever before. Even if ...

Inbound Marketing from 2014-06-04T02:17:55

This month, we look at inbound marketing, and how to combine social media and e-mail to create a powerful online marketing funnel.

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Creating the Best Workplace Culture on Earth from 2014-03-04T12:04:50

On Expert Gold Radio this month, we look at what it takes to create the best workplace on Earth, drawing on inspiration from the Harvard Business Review and Corporate Anthropologist Michael Henders...

Members Only from 2014-01-31T07:02:22

In this episode of Expert Gold Radio, we look at trends and tribes (or goal setting and membership sites). We suggest 8 goals for your workplace, look at 7 technology trends for business owners and...

Folding Time from 2014-01-06T11:28:45

In this episode of Expert Gold Radio, we start 2014 with a look at productivity, telecommuting trends, and how to avoid the most common mistakes of running a paid membership site.

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Happy, Healthy, Productive and Profitable from 2013-12-02T13:28:38

In this episode of Expert Gold Radio, we look ahead to 2014. David Beard shows us how to be fit and healthy in a fast-paced world, then we look at how to be productive and effective when working "o...

Expert Gold Radio - Making Things Happen from 2013-11-01T23:23:57

In this episode, we focus on getting things done and making things happen. Interview with Tony Fountain, segment from Eagle Waves Radio, and Chris Pudney on how to get focussed.

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Expert Gold Radio - Intentionomics from 2013-09-01T11:31:29

How do your intentions affect your personal and professional success, and that of the people around you? This month, we look at the principles of Intentionomics, as well as 25 tips for Out of Offic...

Mentoring Works from 2013-07-31T13:32:37

This month we talk about blogging, mentoring, and getting other people to do your work! Featuring an expert interview with Australia's leading consultant on mentoring in the workplace, Ann Rolfe. Listen

What Works from 2013-07-01T23:58

Ross Clennett talks about the changing world of work, employment, and the search for talent. Chris Pudney then interviews Gihan about outsourcing - pros, cons, and how to do it effectively.
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Selling in the Internet Age from 2013-06-02T22:32:37

The Internet has changed the way we buy - which means all businesses need to change the way they sell.

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Content Marketing Made Easy from 2013-05-01T02:18:58

In this episode, we look at content marketing in detail; and also talk about telecommuting in your organisation.

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The Technology Leadership Challenge from 2013-03-31T11:39:21

It2019s one thing to have the latest and greatest technology, but another altogether to make sure it2019s being used to make yourself and your teams more productive, more effective, and even happie...

Expert Gold Radio - February 2013 from 2013-01-31T09:27:56

In this episode, we share some practical steps for identifying and building your personal brand; and then e-mail productivity expert Steuart Snooks shows us how writing better e-mail can reduce our...

Expert Gold Radio - January 2013 from 2013-01-02T16:43:47

Join brand expert Michael Neaylon talking about personal branding, and we also look at eight trends and predictions for Out of Office work in 2013.

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Expert Gold Radio - December 2012 from 2012-12-03T04:37:50

In this episode, guest Rachel Staggs talks about online marketing - and how to position yourself as an authority using social media.

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Expert Gold Radio - November 2012 from 2012-10-31T09:35:22

In this episode, we look at the importance of positioning: How to be seen as an authority in your field, so you can attract business easily and effortlessly.

S...

Expert Gold Radio - September 2012 from 2012-08-31T15:38:12

In this episode, we look at how to use LinkedIn effectively, and we also look at changes in technology that make it easier to work "out of office".

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Expert Gold Radio - August 2012 from 2012-08-01T01:53:15

Speakership, becoming a million dollar expert, and how the Internet has changed your business.

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Expert Gold Radio - March 2012 from 2012-03-01T11:46:02

Building your on-line reputation and authority

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Social Media Forum November 2011 from 2011-11-23T01:34:04

Topics included: broadcasting blog posts to social media, LinkedIn paid vs free, Slideshare and Google+

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Social Media Forum October 2011 from 2011-10-26T01:45:16

See acast.com/privacy for privacy and opt-o...

How to Become a Trusted Authority from 2011-10-13T09:28:09

I had the opportunity to be interviewed by Andrew O'Brien, Steve Major and Trevor Dixon on their program Trusted Authority Live, where we spoke about how to position yourself on-line as a trusted a...

Social Media Forum September 2011 from 2011-09-28T05:42:19

See acast.com/privacy for privacy and opt-o...

What Google Wants You To Do On Your Web Site from 2011-09-21T07:05:11

Google does NOT care about the keywords META tag. But it does care about 23 other things on your Web site.

See from 2011-09-06T00:02:09

As an expert, your most powerful marketing tool is not your business card. It's not your glossy brochure. It's not your Web site. It's not your client testimonials. It's not any of your collateral ...

Social Media Forum August 2011 from 2011-08-31T02:25:37

Join our monthly discussion group, where we talk about Google+, blogging, article marketing and other social media topics.

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Social Media Forum July 2011 from 2011-07-27T03:07:39

See acast.com/privacy for privacy and opt-o...

Social Media Forum June 2011 from 2011-07-09T10:10:48

The monthly Social Media Forum discussion group - with lots of discussion about Facebook pages.

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Navigate the Internet Marketing Map from 2011-06-03T00:02:22

Despite what a lot of people say, social media isn't the be-all and end-all of your on-line presence, especially for infopreneurs.

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Go, Gerry Harvey, Go! from 2011-05-08T01:33:54

I've been critical in the past of Gerry Harvey's complaints about on-line business cutting into his profits. But I'm equally admiring of him now for his new foray into the on-line world.

Books in the 21st Century from 2011-04-12T08:40:16

The Internet has changed the way we buy and read books. If anything, there's been a resurgence in reading, because of increased availability to printed books, and new formats like e-books and audio...

Borders Goes Broke: Are You Next? from 2011-03-29T23:43:22

A high-profile chain of book stores in Australia and New Zealand recently went broke, partly due to financial mismanagement but also undoubtedly partly due to the Internet. Is your business also un...

Facebook's Compelling Business Proposition from 2011-03-10T11:47:58

Today Facebook rolled out its biggest and most significant changes ever for businesses. If you're not currently using Facebook in your business, you really should!

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Writing Makes a Comeback from 2011-02-10T08:07:25

There’s no doubt video has been the hot on-line medium for the past few years. But we're now seeing a resurgence of (gasp!) the written word.

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Social Media Gets Their Attention; Your Web Site Gets The Sa from 2011-01-28T02:58:53

After all the fuss with Facebook, Twitter and other social media platforms over the last couple of years, it's interesting to see that the humble Web site is making a comeback. Why? Because busines...

What Do You Really, Really, Really Want? from 2011-01-13T02:48:17

Make a list of the things you want - and I mean really, really, really want - to achieve. You don't even have to share it with anybody else, but at least you're setting a direction for yourself. Yo...

What Is Your Business Strategy For 2011? from 2010-12-31T08:00:09

Your on-line strategy should follow your business strategy. Know what you want to achieve in your business, and then enlist the Internet to help you. This will help you decide exactly which Interne...

5 Ways to Use a Free E-Book or Special Report from 2010-12-07T08:41:01

You might have heard the idea of writing a free e-book and sending it to as many people as possible. Writing the e-book isn't difficult. The real value is in how you distribute it. Let's look at 25...

Head in the Cloud, Feet on the Ground from 2010-11-29T22:53:39

In the last few years, more and more software is available on the Internet, rather than you having to install it on your computer or phone. This is what's called "Cloud Computing" - the act or serv...

Are You Showing Off Enough? from 2010-11-20T21:17:02

Are you willing to give away some of your best material in order to attract future clients? If not, it's time to change your thinking!

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How The Social Web has Changed Marketing from 2010-11-11T00:52:49

Internet marketing has changed - in a BIG way - in the last few years. Many business owners don't know how to take advantage of this change, and most don't even know what has changed. So let's look...

Get Your Content on the Internet Quickly and Easily from 2010-10-27T01:59:43

Some marketers know how to write good content, but then make the mistake of not doing enough with it. Every article you write has the potential to do so much more for you in building your on-line r...

There's More Than One Way to Make Money from Webinars from 2010-10-15T01:26:36

Even presenters who recognise the opportunity in paid webinars sometimes think the only way to make money from webinars is by selling individual tickets to attendees - in other words, it's like ru...

Where Are You In Your Client's Buying Cycle? from 2010-09-28T10:25:33

Thanks to the Internet, clients today are smarter, savvier and more sophisticated than ever before. When they come to you, ready to buy, you can bet they didn't suddenly think of you five minutes e...

The Top Five Ways to Get High-Quality Incoming Leads from 2010-09-17T01:15:14

Earlier this year, the marketing company The Shattuck Group, which works with professional service firms and experts, conducted some research to find the most effective marketing tools for these bu...

Treat Your Business as a Boutique Experience from 2010-09-01T21:43:09

I see too many people who want "to be #1 on Google" for some ridiculously broad and expensive keyword phrase. If you do that, you're competing with the big boys, who have deep pockets and huge netw...

Help Them Buy Without Being Pushy from 2010-08-20T00:47:50

You can't pressure your Web site visitors into buying. Rather than trying to manipulate, cajole, browbeat or force them to buy, create "buying frames" that explain the reasons for them to buy.
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Social Media Forum - July 2010 from 2010-08-06T07:56:12

In this month's social media forum, we discuss Facebook fan pages, adding your domain name to Blogger, outsourcing your social media efforts, and more.

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An Important Business Lesson from Amazon.com from 2010-07-01T05:24:07

Why is Amazon.com giving away its Kindle app for nothing on iPhones, iPods and iPads - when the Kindle is one of its own best-selling items?

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If In Doubt, Do Something - Anything! from 2010-06-13T12:46:57

What stories have you been telling so often you've started believing them yourself?

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The Three Core Components of Your On-Line Presence from 2010-05-13T13:07:49

How do we find the time to stay on top of Twitter, Facebook, blogging and every other Internet tool? It's a fair question, and an important one.

S...

Seven Tips for More Engaging Webinars from 2010-04-29T00:51:40

Most presenters - even experienced presenters - don't know how to adapt their presentations to the webinar environment. So here are my top seven tips for making your webinars more engaging and effe...

On-line Success is a Process, Not An Event from 2010-04-17T01:46:29

Too many business owners treat their on-line strategy as a series of one-off events. Success on the Internet is a process, not an event.

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Don't Try to Reach Everybody from 2010-04-04T04:45:37

Every customer and client is already a niche market of one. If you're not niche marketing already, you're missing the point.

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Why Your Web Site Visitors Aren't Buying from 2010-03-18T11:18:29

What is the last thing you want them to do before they leave your Web site? Whatever the outcome for your business, make sure you make it simple - almost simplistic - for them to take that action.<...

The Web Marketing Pipeline from 2010-03-05T02:59:52

There are - fundamentally - only four ways to use your Web site to increase your income.

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Ask the real marketing experts from 2010-02-07T05:01:43

Instead of hiring an expensive marketing expert, you’re asking the real marketing experts: your clients and customers.

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Make Better Conference Calls from 2010-01-23T22:24:06

One of my predictions for 2010 is that we'll see a massive growth in the use of virtual meetings - in the form of conference calls, teleseminars, video conferencing, webinars and the like. If you w...

The Hedonist's Guide to Goal Setting from 2010-01-07T15:37:30

Most goal-setting systems are hard - they take willpower, discipline, sacrifice and hard work. This year, do yourself a favour and set goals that are easy and natural to achieve, and bring you joy ...

My Top Ten Web Sites of 2009 from 2009-12-24T09:08:22

I share with you some of the Web sites that I use regularly in my business, and that will help you as well - particularly as a speaker, trainer, consultant, coach or other infopreneur. I've omitted...

Top Ten Online Trends for 2010 from 2009-12-06T12:55:25

If you're a speaker, trainer, coach or consultant, you need to know about these things, because they will affect your business - like it or not.

S...

Professional Speakers - Fast Becoming an Endangered Species from 2009-11-19T22:56:54

Are you embracing the new opportunities the Internet brings you fordelivering your material? This is not just about using the Internet asa marketing tool; it's also about using it as a delivery too...

Collaborate - It's the Path to Success from 2009-11-05T11:50:10

You might not have noticed it, but collaboration is an important trendtoday - even if you're a one-person business who makes a livingtelling other people what to do.

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Are You Just Presenting or Truly Engaging? from 2009-10-09T01:23:37

Modern audiences want more than just being "presented to" - they want engagement. How are you doing in meeting their needs?

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Seven Fatal Mistakes With Adding E-Learning To Your Business from 2009-09-12T15:24:45

Let's look at some of the most common mistakes I've seen speakers, trainers and other infopreneurs make when they start thinking about e-learning.

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The World is Flat - Three Threats and an Opportunity from 2009-08-30T08:28:02

There's a growing trend - a trend that could present the biggest threat or the biggest opportunity for your business. I reckon it presents three threats and one (big) opportunity.

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You've Lost That Loving Feeling from 2009-08-27T03:30:18

Today's audiences, clients, prospects and consumers fall in and out oflove with stuff a hundred times a day. They haven't got time to go ona date - the best you can hope for is speed dating.
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Internet Marketing In Two Words from 2009-08-21T01:25:33

Internet marketing is confusing to most people. With so many promotional tools and so much conflicting advice from different "experts", it's hard for you to know what to believe, what to pursue, an...

Buy While It's On Sale from 2009-07-24T03:27:45

It's not just shares and property that are available at bargainprices; other things in business and life are on sale right now.

See from 2009-07-05T05:48:40

All other things being equal, long-term success is better than a short-term focus. But right now, all other things aren't equal.

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Why Aren't You Making More Conference Calls? from 2009-06-10T10:29:38

Conference calls are easy, cheap and accessible to all businesses. If you're not using them already, you're falling behind.

See from 2009-05-16T01:19:46

If you're bad or boring, people will switch off. But even if you'regood, you have to get used to not getting 100% attention from youraudience. Technology has not just changed the way you deliver yo...

Be the Centre of Your Tribe from 2009-05-02T01:18:48

The world is changing to be about community, not authority; villages,not islands; collaboration, not hierarchy.

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How Will You Sell Differently Now? from 2009-04-18T01:18

Tough economic times present great opportunities for small businessesand entrepreneurs. Sure, the big companies can absorb change betterthan we can, but we're small, nimble and fast - so we can ada...

How Good Is Your Second Serve? from 2009-04-04T00:17:16

What would you do if your main marketing method disappeared overnight? Think it could never happen? It probably won't. But thinking aboutbackup plans doesn't make you pessimistic or negative; it's ...

Let's All Participate in This Financial Crisis from 2009-03-20T23:15:48

Here's my call to arms to the experts of the world: StartPARTICIPATING in this crisis. If you truly deliver value, now is thetime your clients need you more than ever. So, if anything, this is anop...

A Cure For Which There's No Known Disease from 2009-03-06T12:25:38

Many infopreneurs fall in love with their products and services, andforget their market. They create a beautiful, sophisticated,high-quality product; but forget about whether there's a market forit...

Some Habits are Worth Forming from 2009-02-20T12:24:41

Things like blogs, podcasts, newsletters and the like don'tnecessarily bring immediate cash flow. But they are important becausethey lay the foundation for future success.

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from 2009-01-10T02:05:25

Don't write a bad book. Don't even write a good book. If you're going to write a book, write a great book. But don't just sit there twiddling your thumbs while you're waiting until you're ready to ...

The Quick Start Guide to Blogging from 2008-12-13T02:03:36

If you're an experienced Internet user who's familiar with the conceptof blogging, and would just like to know how to maximise the effectiveness of your blog, here's a quick reference guide.
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Will You Thrive, Survive or Nose-Dive in This Tough Economy? from 2008-11-29T02:02:40

If you're a speaker, trainer, coach, consultant or other infopreneur,you might find that your clients are battening down the hatches andcutting spending on non-essentials. You might discover overni...

A Matter of Convenience from 2008-10-31T15:27:25

Don't assume your clients and prospects are constantly visiting yourWeb site, eagerly waiting for the latest material you create. Theyaren't! Despite your best efforts - and even their best intenti...

Copy It Right from 2008-10-17T17:28:37

The Internet landscape has changed when it comes to copyright.Previously, publishers would jealously guard their material, and couldeven send lawyers after you if you copied it without permission. ...

Ten Ideas for Writing E-Books Fast from 2008-10-03T04:30:04

E-books and special reports can be among your most powerful marketing tools. Many people think they're too hard to write. But they're not!

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What Are YOU Worth? from 2008-09-19T23:07:59

Invest in yourself. Don't be afraid to put money, effort and time intoyour own professional development - in your topic area and in businessdevelopment and marketing.

See from 2008-08-22T23:06:28

Amateurs have more on-line power than ever before. If you still wantto be "The Go To Guy/Gal" in your area of expertise, you'd better beout there, making a contribution. You can bet your life someb...

Spin One Idea Into Dozens of Products from 2008-08-08T23:04:29

Because we're thinkers, it's tempting for us infopreneurs toconstantly be thinking about the next idea, the next article, the nextpiece of intellectual property. But look back at what you've alread...

Are You Making This Big Internet Marketing Mistake? from 2008-07-25T17:08:16

On the Internet, the best marketer wins. Not the best infopreneur; thebest marketer. And most infopreneurs are poor marketers - at least,when they're not there in person to do the marketing.
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How Many Newsletter Subscribers Are You Losing Every Week? from 2008-07-11T17:07:38

Put some thought and effort into your newsletter subscription page.Don't just create a Web page with a form and expect hundreds of peopleto sign up. A few will, but the more effort you put into con...

What is the Ideal Length for a Teleseminar? from 2008-06-27T17:06:14

The second most common question people ask me about teleseminars isabout how to design an effective teleseminar (The most common is abouthow to make the technology work). In particular, many people...

A Lesson from the Golden Age of Cinema from 2008-06-13T17:07:09

What material do you have that is currently published for only onemedium? Your clients or customers now have new tools to consumematerial in different ways, at different times, and on their ownterm...

A Man, A Plan, A Canal ... Suez from 2008-05-30T17:04:49

How do you find the time to do Internet marketing when you've got somuch else going on in my business? Here's a simple three-step strategyto make Internet marketing easier and less time-consuming.<...

One Great Idea or One Trick Pony? from 2008-05-16T17:03:50

If you had to choose between a great idea delivered poorly or a showydelivery with no take-away value, what would you choose? Me? I'drather get the idea. After all, wouldn't you still take a 24-car...

How to Negotiate The Best Speaking Fee Every Time from 2008-05-02T16:55:09

Do you stand firm on fees, or are you willing to drop them if a client insists? If you're asking this question, you're probably losing money. There's a radically different way to think about "speak...

What to Put In Your Membership Site from 2008-04-12T01:39:05

What sort of value should you provide to your members in your membership site? This will vary for each business. But broadly, I suggest you consider your offering in these three categories.
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Membership Has Its Benefits from 2008-04-05T03:53:52

Membership sites are the Next Big Thing on the Internet - as far asrecurring income streams go. But do you have the three things it takesto create a successful membership site?

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Why Seth Godin is Wrong About Podcasting from 2008-02-22T21:53:56

I love Seth Godin's work. But I think he's wrong about podcasting.Find out why - and how you can make podcasting work for your business.

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Internet Marketing in a Web 2.0 World from 2008-02-15T21:52:46

You've probably heard of Web 2.0 and how it's changing the world. Butwhat does it mean for you if you've got a Web site? Learn how Internetmarketing has changed, and what you need to change to tap ...

Who Else Do Your Customers Need? from 2008-02-09T00:02:13

Stop trying to do it all by yourself. One of the easiest ways to serveyour market better is to bring in other experts who can help them.Stop thinking about yourself; and think instead of your marke...

Optimism Sucks! from 2008-02-02T00:00:59

When it comes to Internet marketing, most Web site owners are too optimistic. They assume that they can just create a Web site, advertise their products, and the money will come rolling in. But it ...

Nobody's Perfect from 2008-01-25T22:33:49

I've talked to a number of clients and colleagues who have "almost"completed new products - books, e-books, and so on. The trouble isthat the last few steps always seem to stretch out, taking longe...

Spin! from 2008-01-18T22:33:03

It takes time to create information products. But are you taking fulladvantage of the material you've already created - which you can turninto new products?

from 2008-01-11T22:32:04

Are you making these marketing mistakes? Learn from a street hawker in Rome.

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Give Value, Get Traffic from 2008-01-04T22:30:59

Google is favouring valuable content over clever marketing. And that'sgood news if you're an information expert - that is, a professionalspeaker, trainer, consultant, coach or author. Why? Because ...

Traction, Action, Satisfaction from 2007-12-28T18:55:52

What are the keys to getting things done? Of course, there are anumber of answers - and time management gurus will argue over which isbest. From a leverage viewpoint, follow these three simple prin...

Selling is Telling from 2007-12-22T03:47:29

Over the years, salespeople have been coached with the phrase "Selling isn't telling". In other words, they should ask more questions rather than talking about their product. That's true, but it's ...

Walk Your Talk from 2007-11-24T04:43:13

Experience matters. Many "experts" don't walk their talk; they don'tpractise what they preach. When you can draw on your own experienceand have the maturity to step outside it and put it in context...

Better Than Free E-Books from 2007-11-17T04:33:21

If you write a promotional e-book, you should give it away free. Or take it one step further - and make it BETTER than free!

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Step Into The Expert's Role from 2007-11-03T02:31:11

One of the things holding people back from creating - and profiting from - information products is that they undervalue their expertise. They don't think they are "good enough" yet, or they don't t...

Ask And You Shall Perceive from 2007-10-27T04:30:25

Here's the single most important secret for successful marketing: First find out what your customers want; and then create products or services that match their desires.

from 2007-10-13T02:49:21

If you're a messenger - somebody with ideas to share with the world -you can no longer rely on your authority alone. You are no longer anexpert because you say you're an expert. You're an expert be...

Get Over It! from 2007-10-06T02:47:50

If you're a speaker, trainer, coach, consultant, author or otherinformation expert, you'd better be using the Internet actively inyour business. And that means creating an on-line presence. Not jus...

One Red Paperclip, by Kyle Macdonald from 2007-09-27T13:22:06

Kyle Macdonald's personal story of how he trades up from a paper clip to a house contains valuable insights for anybody in sales.

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Talk Their Talk from 2007-09-08T03:16:41

Are you truly entering the conversation in your clients' minds? Use the principle of gravity marketing to create irresistible attraction for your products and services.

from 2007-08-24T18:19:39

Most people visiting your Web site are looking for information, not (yet) for products. Lead with value and show your expertise - before jumping in with your sales pitch.