Podcasts by Fix the Convince- Marketing Optimization

Optimizing the sales funnel from clue to close from 2023-05-03T07:15:04

A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities.

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The Power of Social Proof: How Video Testimonials Can Boost Your Sales from 2023-04-13T14:53:21

A talk with Dan Lievens of Share.one, a robust video testimonial firm.  We talk about the power of video testimonials that drive more leads and sales.  There...

Compelling, shocking, video creation that works from 2023-03-15T05:49:13

Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from "America's Sweethh...

Account-Based Marketing&B2B Strategy Discussion from 2023-02-05T10:23

Account-based marketing has been with us a few years, but it does have many definitions and processes.  What is it? How it's done? What the strategy and tactics are?  Is it a marketing or sales ...

A discussion on email messages that engage and sell from 2023-01-27T13:13:08

A conversation with a colleague, Brett Julian, of SalesQB , on email marketing strategy from both a marketing and a sales perspective. How to plan and write emai;s that engage, drive action, and...

Finding Clues That Your Prospects Have Needs with Lead Magnets from 2022-12-18T07:32:44

We discuss how to attract leads to your team that have shown that they have a business problem based on the content they read or download; then how to engage with them. A 20-minute discussion! I...

A Recap of the new book: The Revenue Zone, with Tom Burton from 2022-09-27T07:40:18

Today a multi-faceted podcast with various topics.  My guest is Tom Burton, currently a co-founder at LeadSmart Technologies.   LeadSmart has develop...

Conversion Rate Optimization. The Strategy. The Keys. from 2022-05-27T15:28:18

Conversion Rate Optimization.  Understand it.  The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales oppor...

Optimizing Your Message; Generate More Leads from 2022-05-07T11:02:44

Get your message clear.  Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening.  Getting your message strategy right is not easy!  Of course think of ...

The strategic and technical side of cold email deployment for outbound marketing from 2022-03-25T06:06:04

Folks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointment...

A Podcast about Marketing Podcasts. How and Why from 2021-08-28T10:12:15

Have a podcast.  Want to do one?  There's a number of benefits to hosting a podcast or being a guest on them.  Thought leadership.  Sharing on social and email.  Building trust of course due to ...

The Importance of Data Management in Revenue Growth from 2021-06-30T18:21:14

Know how to interpret data and make it work for revenue growth?  It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions ...

A Discussion about Revenue Ops, and how ths role contrbutes to business growth from 2021-05-24T07:41:18

With the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc.  What is a Rev Ops role, ...

Programmatic Display Advertising. Strategy-Tactics-Results from 2021-05-19T07:08:57

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers.  And it can be measured and opti...

How the right words and messages drive increased conversions. Trust! from 2021-04-24T10:39:13

Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase.  Words and style contribute to your brand, and build trust.  ...

Your Revenue Growth Team. How Marketing&Sales Drive Revenue Together from 2021-04-22T08:08:01

Paul Mosenson, Founder of NuSpark Consulting, Fractional CMO services, gives an overview of his revenue growth alliance, Y Listen

Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B from 2020-12-21T20:32:50

You have tech. You have data. Know what you're doing with it?  Do you have the right tools?  Remember the right marketing technology is really important, but it's still about the strategy of gen...

Lead Nurturing Content Strategy with Marketing Automation from 2020-11-06T08:30:22

Lead nurturing, email marketing cadence, or whatever you call the process of email marketing sequences, is critical to engage potential prospects to consider your firm. Build trust, mix with off...

Content Syndication: Driving Targeted Leads Across the Web. from 2020-10-15T20:18:55

Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading co...

eCommerce Business Strategies: Revenue Lift or Shift? from 2020-10-08T19:19:31

Convincing prospects to buy, add to cart, or get a quote is one of the most critical components of Marketing Optimization. But eCommerce strategy encompasses so much more!  Customer experience o...

Website Revenue Optimization for B2B. More than Conversion Optimization! from 2020-09-19T09:52:12

We're all looking to generate more revenue from our website.  A challenge for B2B; it's not just lead generation but quality lead generation throughout the funnel.  Conversion optimization to re...

Why and How a Fractional CMO can Grow Your Business&Revenue from 2020-09-04T16:17:09

If you're a small or midsize business, a startup or scale-up, B2B or B2C, and you're looking for an enhanced go-to-market strategy, you may need to hire a Fractional CMO to guide you through you...

Content Curation&Content Sharing Strategy. For Marketing. For Sales. For Leads from 2020-08-20T19:28:38

UpContent is a robust content curation tool that allows sales and marketing deepen relationships with prospects.  Content engages, content educates, cont...

Managing&Optimizing Marketing Campaign ROI. Forget the Spreadsheets (: from 2020-08-07T17:25:07

CMOs have much on their plate; and the biggest on that plate is having a robust process to manage all of their marketing initiatives all in one place. The answer is Sendoso. ...

Lead Generation Now. The Zero Moment of Truth. Emerge Stronger. from 2020-07-24T08:18:52

Today I’m the guest! It’s an audio recording of a webinar I did with Nimble Leader CEO Andrew Ortyn.  I speak about lead generation and ZMOT, as defi...

Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options. from 2020-06-14T08:53:54

I'm a former Media Director with extensive TV buying experience. For optimial reach of messages, there's so many options to present your video besides linear (broadcast).  Cable, Streaming, On-d...

App Marketing Strategies. What You Need to Know to Grow Your App. from 2020-06-04T15:18:22

Have an app? Building an app? My podcast focuses on app growth strategies; from app store optimization (ASO) to paid app campaigns. And discussed is key metrics to consider when growing your app...

Revenue Enablement and Marketing Accountability. What You Need to Know Now. from 2020-05-28T16:49:09

Revenue Enablement: The process by which you most efficiently & effectively acquire and maintain customers by maximizing revenue gained through each stage of a customer’s journey; aligning Marke...

Intent Data in B2B Marketing. Target Companies Most Interested in You. from 2020-05-20T07:28:45

Considering using Intent data as part of your B2B targeting strategy?  Intent data is information collected about web users’ content consumption or ‘observed behavior’ that can provide insight a...

Marketing Technology strategies. How does your firm's Martech stack up? from 2020-05-15T08:04:41

Marketing technology has grown leaps and bounds over the years. Vendors are at us left and right. How do you know what to buy or upgrade? How do you evaluate your needs? What are the latest tren...

An Overview of Sales Enablement Tools and How They Help Grow Sales from 2020-05-07T19:24:10

If you want your sales teams to convince buyers to buy more often, then sales enablement may be just the tool you need.  Imagine giving them custom content and a more interactive and personalize...

How to Maximize ROI&Revenue Generation with Marketing Mix Modeling from 2020-05-01T20:48:29

Learn the concept of MMM, or Marketing Mix Modeling.  

Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likel...

Getting the Most out of your Marketing Automation Platform to Build More Revenue from 2020-04-24T08:44

If you're B2B  and have marketing automation, how do you know you're managing it and optimizing the platform correctly?  It's a complicated process with so many variables but when properly confi...

Email Marketing and Sales Automation; Driving Engagement via Email from 2020-04-17T17:20:07

Email marketing for many businesses of all sizes, is critical for prospecting, engaging with contacts, and eventually securing leads. There's many platforms out there.  One of particular interes...

Is It Time to Rebrand? Setting the Stage for a New Brand Story. from 2020-04-03T12:24:57

Branding. Is it time to assess your brand story? How customers & prospects experience your firm? If you find that you're falling behind competitors, or your audience's buying needs have changed,...

Utilizing AI to retarget high value customers effectively for increased revenue from 2020-04-02T11:22:49

A discussion of AI, or Artifical Intelligence, and how the technology can be utilized properly with yor customer list, with the goal to generate more revenue and ROI via email programs and Faceb...

March 2020: Maybe the time is right to assess your value proposition and message to buyers. from 2020-03-28T16:33:57

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and ca...

Don't Neglect Your Database; A Database Marketing Overview from 2020-03-21T12:54:23

If you have a large database of prospects; are you managing your list properly in order to target relevent content to specific segments that drive more quality leads?  My guest today is one of t...

Buyer Persona Research. How Every Marketing Campaign Needs to Begin. from 2020-03-19T15:10:46

Do you know who your customers are and why they need your product or service?  Their challenges, pain points, and how they choose solutions?  What questions they ask via the journey?  This infor...

Content Marketing Strategies for B2B Firms. Building Trust Generates Leads. from 2020-03-12T19:15:34

Content marketing strategy.  If you're a B2B firm and wondering how important content is to attracting quality leads and closing deals, then listen to this podcast. My guest is Ardath Albee and ...

Lead Captured. Now What? Lead Qualification 101. from 2020-03-06T10:09:26

When leads are captured on a website or landing page via content, what happens next? How do you qualifiy them as actual potential sales-ready leads?  Inside sales versus lead nurturing? Or both....

Customer Data Platforms (CDP). What, Why, How. An Overview of the Benefits. from 2020-02-28T13:15:18

I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization and lead generation consultancy.  Do you know what a CDP is? A customer da...

LinkedIn Content Strategy for both Sales and Marketing teams from 2020-02-27T10:25:12

I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization and lead generation consultancy.  Today we talk LinkedIn content strategy ...

An Intro to the Benefits of Conversion Rate Optimization on Your Website from 2020-02-21T21:36:06

It's Paul Mosenson, founder of NuSpark Consulting, and my guest for this podcast is Deb Cinkus. 

Deb Cinkus is the founder & CEO of NuSpark Consulting, and my guest for this podcast is Donna Duncan. Donna is a long-time SEO strategist and consultant....

Fix the Convince. What is it for Marketers? An Overview of the Convince Process from 2020-02-09T10:21:32

Paul Mosenson, Founder of NuSpark Consulting, a Marketing Consultancy and Fractional CMO firm, introduces the concept of Fix the Convince, and gives ...

Website Design Tips for Better Lead Generation from 2020-01-29T14:35:55

Today’s guest is Cathy Larkin.  She’s the owner of Keep It Simple Web Design. She formerly was an accomplished social media  coach on Twitter mark...