56: [Marketing] Online Lead Generation Part 2: Website Promotion with Danny Johnson - a podcast by Danny Johnson

Show notes can be found at http://flippingjunkie.com/56

Register for the Online Lead Generation for Real Estate Investors Webinar at http://leadpropeller.com/webinar

This is the second of four episodes where Danny Johnson of Flipping Junkie and LeadPropeller discuss generating motivated seller leads online for real estate investors.

In this episode the focus is mainly on generating traffic to your website.  So, let’s get going and talk about how to promote your website to start generating leads right away without waiting for your site to rank at the top of the search engines...which can take up to a year with diligent effort.  We’ll talk about that and SEO a lot more in a couple weeks on the 4th podcast episode in this subseries.

Don’t Expect: ‘Build it and they will come’

The internet isn’t the field of dreams.

Just building a website doesn’t do anything for you unless people know about it.  They either find out about it through promotion: which is what we are talking about today or through finding it online themselves: which is what we are covering in the next 2 episodes.

The biggest mistake real estate investors make with a website is getting a website and then doing nothing to promote it.  

Promotion does require some work, but the results can land you great deals that generate tens of thousands of dollars.  

Whenever I hear someone say, “I haven’t received a single lead from my website”, it’s almost always because they never promoted it or didn’t promote it long enough.  It’s the equivalent of complaining you didn’t get a deal from your direct mail campaign after you send out 500 postcards one time.

You Need a Plan

Just as you plan your direct mail with who you are mailing, when and how often and which letters, you need to have a plan to constantly promote your website.  You wouldn’t print 1,000 letters and never mail them, so don’t build a website and not promote it.

The ideas I give you today will allow you to create your website promotion plan.

Be sure to listen to next week’s podcast where Danny will share with you how to generate the best motivated seller leads using pay per click (adwords) marketing.

Be sure to sign up for the webinar being held on November 15th at 7:00 pm CST by visiting http://leadpropeller.com/webinar

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