#002 - Tendances du Social Commerce pour 2022 - a podcast by Florent Bourchis

5 Social CommerceTrends for 2022 - Social Media and eCommerce convergence trends are bringing growth opportunityfor brands

1. Whatis SocialCommerce

Refers to when a consumer’sshopping experience occurs directly on a social media platform. User-generated content hasrisen in importance for marketers. Phrases such as “swipe up to purchase” or “store link in bio” have becomeextremely popular calls to action.

2. ProductDiscovery

Through social media platforms, brands and companies are looking to help consumers with product discovery. While consumers may go online to search for a product that they need, social commerce could fill a void when people go online without knowledge of what they are looking for.

3. AvailablealmostEverywhere

Facebook, Instagram, Pinterest, TikTok, Twitter, ... almost all social media platforms create solutions to promote new product placements. Some examples: Facebook Shops for SMBs, Instagram Checkout, inspiration on Pinterest,talk monitoring on Twitter.

4. NewCheckoutAlternative

New checkout formats, call-to-actions andstreamlining options to purchase. Brands are leveraging socialmedia checkout and shoppingintegrations as tech-savvy consumers engage with social commerce more often.

5. Users in China areon Top

By the end of 2021, almost 50% of internet users in China will make at least one purchaseon social commerce. In comparison in 2020in the US, 70% of internetusers who regularly watchedinfluencer-led livestreams said they were likely to buy.

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