Podcasts by Flower Shop Secrets

Turning Online Users Into Customers from 2022-03-24T10:03:18

The online flower business is huge — $5.2 billion — and it’s growing each year.

If your website is still just an afterthought rather than a primary focus, it’s time ...

Valentine’s Day Secret Sauce from 2022-03-10T13:43:25

Despite various challenges, including supply chain disruptions and a new COVID variant, Lovingly flower shops enjoyed one of their most profitable Valentine’s Days in February 2022. Joe Vega and...

Lessons Learned from Pandemic Pivots - Ep. 3 from 2021-11-03T15:12:28

While owning a small business usually (always) comes with some unpredictability as a general rule, the pandemic definitely turned just about everything upside down. In this epis...

Why Mentorship Matters and How it Impacts Your Business - Ep. 2 from 2021-10-13T14:12:19

Education and proper leadership matter when increasing the value and productivity of your business. In this episode, learn how Lovingly Momentmaker, Laurie Lemek of Floral Balance, honors these ...

5 Lessons in Perseverance to Grow Your Business - Ep. 1 from 2021-09-29T13:06:26

In this first episode of Season 2, Josh Fredo of Bayberry Flowers talks about the importance of grit, mindset, and getting creative when things get tough. Fredo and his team are ever-changing wi...

Foraging for Florals - Summer Survival Guide Ep. 6 from 2021-08-13T18:09:57

This episode of the Summer Survival Guide is all about foraging. What is it, how does it work, and how can you safely and sustainably make it work for you? Find out from our Lovingly Momentmaker...

Floral Marketing Tips - Summer Survival Guide Ep. 5 from 2021-08-06T15:00:22

Marketing is a crucial part of your business’ success. In this episode of Summer Survival Guide, we’ll hear from local florists about the innovative ways they handle marketing in their shops.

Floral Marketing Tips - Summer Survival Guide Ep. 6 from 2021-08-06T15:00:22

Marketing is a crucial part of your business’ success. In this episode of Summer Survival Guide, we’ll hear from local florists about the innovative ways they handle marketing in their shops. Listen

The Psychology of Pricing - Summer Survival Guide from 2021-07-30T14:15:29

Understanding the science behind The Psychology of Pricing can help florists make better business decisions as they come to understand how consumers feel. Understand the Psychology of Pricing an...

Business Tips for Florists - Summer Survival Guide Ep. 4 from 2021-07-23T12:58:56

Florists are artists, and working in the floral industry means you get to regularly flex your creativity. Yet, your skillset isn't limited to the flowers alone. In this episode of our Summer Sur...

Taking Advantage of Lovingly Products - Summer Survival Guide Ep. 3 from 2021-07-15T16:00:35

Our floral partners can take advantage of their downtime this summer by exploring the exclusive features in their Lovingly accounts. In this episode of Summer Survival Guide, our team reviews th...

Partnering with the Floral Industry - Summer Survival Guide Ep. 2 from 2021-06-29T15:18:04

At Lovingly, we like to stress the importance of partnering for success—because we’re all in this together. On this episode of our Summer Survival Guide, our Lovingly Momentmakers share their ex...

Reputation Management - Summer Survival Guide Ep. 1 from 2021-06-18T20:07:12

On this first episode of Flower Shop Secrets: Summer Survival, Joe is joined by a special guest from the Lovingly home team. He and the Vice President of Partner Success sit down to discuss how ...

Building an Emotional Connection with Customers - Ep. 22 from 2021-05-12T19:06

Even after a fire devastated their flower shop, Nicholas Flouskakos and his brother of Country Arts in Flowers never stopped working to meet their customer’s needs.   In this episode, ...

Creative Solutions for Wedding Florists - Ep. 21 from 2021-05-05T18:00

Adapting to COVID changes in the floral industry can be met with something as natural as your engrained creativity as an artist. Trinity Ings of Listen

Top 3 Uncommon Resources to Amplify Your Floral Inventory - Ep. 20 from 2021-04-27T14:00:26

For a second time, Stephanie Romanowicz from Foraged Floral of Cape Cod joins us in this special episode of Flower Shop Secrets. We talk about how to plan for Mother’s Day, how to work with whol...

Improving Your Business to Maintain Customers - Episode 19: Flower Shop Secrets from 2021-04-20T16:32:41

In this episode of Flower Shop Secrets, AIFD and PFCI accredited florist and educator, Ruben Consa, shares his knowledge and over 40 years of experience in the industry. He offers advice for pro...

Improving Your Business to Maintain Customers - Ep. 19 from 2021-04-20T14:32:41

In this episode of Flower Shop Secrets, AIFD and PFCI accredited florist and educator, Ruben Consa, shares his knowledge and over 40 years of experience in the industry. He offers advice for pro...

A Florist's Journey to Inspire, Connect, and Build Community - Ep. 18 from 2021-03-30T14:35:49

In this episode of Flower Shop Secrets, Jai Crouch of Splash Floral & Event Design gets personal by sharing his story. He gives us insight into his background and how he's grown, not only in...

How to Get Your Flower Shop Involved in Your Community - Ep. 17 from 2021-03-23T19:14:19

Cameron Peters of Cameron Peters Floral Design has worked in the floral industry for 27 years. Today, she enjoys creating custom arrangements that express true sentiment at her shop in Phoenixvi...

Sharing Love Through the Beauty of Flowers - Ep.16 from 2021-03-16T14:00

Neville MacKay from “My Mother’s Bloomers” in Halifax, Nova Scotia knows a thing or two about the power of flowers. He shares his knowledge in captivating stories on stage, television, and right...

Banning Together to Save the Floral Industry - Ep.15 from 2021-03-09T15:00

Mike Hollenbeck met Joe Vega at an AIFD symposium nearly four years ago. Today, they sit together on this episode of Flower Shop Secrets to continue to discuss the importance of educatio...