10. Competing on Brand: Moxie Sozo's three guiding principles of building a brand that wins - a podcast by Allison Ball

Join me in conversation with Evan Faber of Moxie Sozo, a design, advertising and interactive agency that has been creating and influencing brands for over twenty years. Evan teaches us the importance of competing on brand vs. product, his three guiding principles of building a brand, and how (and why!) to create an emotional connection with your consumers.

 

Evan presents straightforward, practical advice that you can apply to your own packaged food brand, and talks us through a step-by-step exercise on building your brand platform.

 

For a recap of that Evan’s brand building exercise, links to Evan’s FAVORITE book on brand messaging, and detailed show notes, please click here. As always, continue the conversation by joining our Food Biz Wiz™ Facebook group, accessible here.

 

This episode was supported by Canva - one of my favorite tools for creating on-brand, eye-catching sell sheets, social media posts, and graphic images for your food business (that is - after you’ve worked with an agency to establish your winning brand elements!)