138. [Original Recipe] Working With Co-Packers: How to Set up For Success - a podcast by Allison Ball

Co-packer horror stories: we’ve all heard them! Finding the right co-packer for your food or beverage brand can be daunting, confusing, and downright scary (not to mention expensive!). 

This is the second episode of the Original Recipe series, where we use your top questions to hand-pick previously aired episodes, all presented with fresh insights from our Student Success Coordinator, Gabby. In today’s show, we turn back to co-packing.

In this show, I’m joined by Ashley Sutterfield, the CEO of Metzger & Roth, a consultant who helps CPG brands navigate the daunting world of co-packers. We’ll revisit:

• How to prepare for working with co-packers, and what you’ve got to nail down before you even consider moving to a co-man.
• How to find the right partner for your brand, and how to evaluate potential partners as you start to do you research
• How to execute your first trial runs, and what happens next…

Plus a whole lot more!

Find the full show notes, all of the resources that we mentioned on the show, and Ashley’s contact information by clicking here. 

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