143. Should I Exhibit at a Trade Show? ["Is It Worth It, Charlie?"Series] - a podcast by Allison Ball

Today we have another episode of our “Is It Worth It, Charlie?” series. In it, Charlie talks with Patricia Beets, co-founder of Dell Cove Spices & More Co., about whether or not it’s worth it to attend a trade show!

Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls. 

Listen along to hear Patricia and Charlie talk through the questions that so many food founders consider when deciding whether to attend a trade show, such as:

• How do I quantify the ROI for a trade show?
• What is a realistic timeline for the potential payoff from a trade show?
• Which samples do I bring? How do I hire help for staffing the show?
• Plus more!

By the end, Patricia has a clear idea of her next steps forward!

Check out our full show notes here, with all of the resources they mentioned in the episode, and to connect with Dell Cove Spices & More Co.

This episode is sponsored by our Masterclass! Click here to watch our free masterclass on growing your food business and to understand exactly what we cover inside our course, coaching & community - plus how to join our second quarter cohort!

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