15. 3 Steps for Building Your Brand Strategy with Katie Mleziva - a podcast by Allison Ball

On today’s episode, I welcome fellow food business consultant and podcaster, Katie Mleziva, to share her three steps for building your brand strategy.

 

In this episode, she shares what a brand strategy is, why it’s important for emerging food businesses to prioritize this work, and how to know if you’re doing it successfully.

 

From there, she talks us through her three step process for building your brand strategy, based on her extensive experience working at Kraft, and her six years of consulting with emerging food brands.

 

After you listen, click here for the full episode notes, including more details on Katie’s steps, as well as links to her podcast, website, and free brand checkup workbook.

 

Finally, if this episode resonated with you, don’t forget to grab my retail roadmap, which outlines my nine steps to growing a brand that FLIES off the retail shelf. Click here to download it!