153. Operations Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 1/3] - a podcast by Allison Ball

Episode 153 begins a three part mini-series that we’re hosting with Adam Pollack, the Head of Marketing for Rodeo CPG, and Karin Samelson and Alison Smith, the cofounders of Umai Marketing, on the lessons learned from successful seven-figure CPG brands. In this episode, we zoom in on operations through the following topics:

• Why knowing demand, production, procurement, and cashflow are ESSENTIAL for solid planning
• Which plans brands need to make and a Rodeo CPG tool for planning
• How saying ‘no’ and confirming your copacker’s constraints help you execute your plans

After hearing Adam’s ops wisdom, you’ll be motivated to dive into your own strategy! You can check out the Rodeo CPG planning tool and more about Rodeo CPG,  at our full show notes here. In our next episodes, you’ll hear more about retail strategy and then digital marketing.

This episode is sponsored by our Retail Roadmap! As you hear in this episode, it's more important than ever to know what it takes to get ON the retail shelf - be it a physical or digital shelf - AND have high sales once you're there. Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW.

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