154. Retail Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 2/3] - a podcast by Allison Ball

We are back for our second episode of our mini-series on the lessons learned from successful seven-figure CPG brands! Once again, Adam Pollack, the Head of Marketing for Rodeo CPG, and Karin Samelson and Alison Smith, the cofounders of Umai Marketing, join as our co-hosts.

In this week’s episode, Adam, Alison, and Karin ask me critical questions on retail strategy. We cover:

• My golden rule for trying to get ON retail shelves
• What you need to remember when approaching buyers
• What common mistakes you should avoid when trying to increase velocity

Once you listen in, you’ll have actionable next steps for getting onto and selling off the shelf! Find the first episode of this mini-series at this link or on your favorite podcast player.

GIVEAWAY: In celebration of this mini series, we’re giving away a 60-minute, 1:1 session with each Rodeo CPG, Umai Marketing and Food Biz Wiz, in which you can ask any and all things operations, retail, and digital marketing! Click here for the full show notes and details on how to enter before the giveaway closes on 11:59pm CST on July 21st, 2022.

As promised in the episode, I’ve created a freebie workbook outlining 100 Buyer No’s, which will walk you through preparing for any possible objection and guide you in crafting a rebuttal that lets buyers know you are ready to get on and sell off their shelf. Find the free download here!

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Website of Allison Ball