155. Digital Marketing Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 3/3] - a podcast by Allison Ball

This week’s 155th episode wraps up our final three-part mini-series on the lessons learned from successful seven-figure CPG brands, with Umai Marketing cofounders Karin Samelson and Alison Smith, and the Head of Marketing at Rodeo CPG, Adam Pollack. In this episode, Alison and Karin guide us through the three levers of digital marketing necessary for success. 

Hear them touch upon:

• Why social media marketing, paid social, and email marketing are the three most important marketing levers for emerging CPG brands
• Which KPIs you need to track to make informed decisions
• When to know if you’re ready to expand past those three, and what to prioritize next in your business

Alison and Karin’s insights clarify so much of the confusion around which marketing tactics to explore, when. As this is the final episode in our mini-series, make sure that you’ve listened to the first two shows on our insights on operation strategy in episode 153 here and on retail strategy in episode 154 here!

GIVEAWAY: In celebration of this mini-series, we’re giving away a 60-minute, 1:1 session with each Rodeo CPG, Umai Marketing and Food Biz Wiz, in which you can ask any and all things operations, retail, and digital marketing! Click here for the full show notes and details on how to enter before the giveaway closes on 11:59pm CST on July 21st, 2022.

This episode is sponsored by our Masterclass! If you listened to these mini-series episodes and nodded your head along when we talked about the importance of having a plan, then click here to watch our free masterclass. It focuses on the steps and strategy to growing your food business and shows exactly what we cover inside of Retail Ready®, our course for CPG brands that want to get onto shelves and have high sales once there!

Further episodes of Food Biz Wiz

Further podcasts by Allison Ball

Website of Allison Ball