158. [“Is It Worth It, Charlie?”] To Co-pack or Not to Co-pack? - a podcast by Allison Ball

from 2022-08-11T15:00

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In our 158th episode of the Food Biz Wiz Podcast, Charlie brings another insightful conversation to the “Is It Worth It, Charlie?” series. Charlie discusses with Kathrin Henon, founder of Planet Bake, whether now is the right time to start using a co-packer.

As many businesses look to scale, they must consider how and when a co-packer can become a vital part of the brand’s team. 

In this episode, Charlie and Kathrin consider the following:

  • How Kathrin can plan for best and worst case scenarios when using a co-packer
  • What financial constraints Kathrin should consider
  • And how Kathrin will move forward with her current resources and team

Through discussing these, Kathrin cements what her next steps in choosing to use a co-packer will be!

Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls. 

Click over to our full show notes here so that you can see more of our resources and can see where to find Planet Bake!

This episode is sponsored by our Retail Roadmap! As Charlie discusses in this episode, it's more important now than ever to have an idea of what your retail journey will look like so that you plan ahead just like Kathrin did. Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW.

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