160. How To Negotiate In Wholesale (Even With Brokers&Distributors!) - a podcast by Allison Ball

Every week, I hear food founders with dilemmas like this: a potential business partner, such as a co-packer, distributor, retailer, etc. asks for something that you know you can’t reasonably fulfill. YET, you still feel like you MUST say yes. Does this sound familiar?

Well, I’m here to bring you a few important considerations:

• What your three main options are in these situations
• What you need to know before negotiating offers
• How you can offer alternatives to the original ask
• And why saying “no” is still a valid option

Once you listen in, you’ll have next steps for when you need to negotiate!

To join our student group and check out more about Retail Ready® and our other resources for food founders like yourself, click here to our full show notes!

This episode is sponsored by our Retail Ready® September Sales Sprint! There’s so much out there on cutting costs and knowing your numbers in anticipation of a potential recession, but what about the other half of the equation: actually increasing your revenue? In the month of September, we are focusing on increasing revenue in 30 days through 4 LIVE bonus calls for Retail Ready® students. Find our full course outline here to check out all that we cover, and watch our intro Masterclass at the link here. Or, if you’re ready to jumpstart your revenue and land in a retail community ready to support you now, sign up now at this link!

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