167. Buyer Mindset, Target Audience, and Pitching Hacks: An Interview with Alli - a podcast by Allison Ball

This week we are switching things up by sharing an episode from Djenaba Johnson-Jones’ The Food Means Business Podcast. Djenaba hosted Alli as a guest interviewee and they discussed multiple can’t-miss topics such as…

• How psychographics are critical to knowing your target audience


• What one essential thing most brands miss in their sales emails is


• Plus, why it’s so important to follow up on your sales emails and calls

Djenaba is the founder and CEO of Hudson Kitchen. Hudson Kitchen is an incubator kitchen that she founded after wanting to provide other emerging brands a lower-risk way to launch their food businesses. For more information on Hudson Kitchen, the link to our Food Biz Wiz Facebook group, plus our 100 Buyer No’s worksheet, check out our full show notes here!

This episode is sponsored by our Retail Ready® Quickstart! If you listened and wondered what other buyer intel you NEED to inform your strategies, then Retail Ready® IS the perfect place for you! Retail Ready® is our online course, coaching, and community for producers who are looking to increase their sales THIS year. Click here for our quickstart enrollment so that you can get started TODAY!

Further episodes of Food Biz Wiz

Further podcasts by Allison Ball

Website of Allison Ball